Cut, fabric and size are the three doubts blocking the purchase. Here is how video answers them better than a lookbook.
Movement is the whole point
That is what a lookbook will never show, and it is what decides.
A motionless garment says nothing about how it sits: you have to walk, sit down, raise your arms, climb stairs, turn round.
Three compulsory shots: walking from the front and from behind, the act of sitting down, and the moment of bending over. That is where the creases, the transparency and what rides up become visible.
Say the measurements out loud
The most requested information in the comments, and the least often given.
Three elements to say in the first seconds: the size worn, the person's usual size, and their measurements.
Add the useful comparison: the piece runs large, small or true to size, and on which part of the body the difference shows.
One precaution: size conversions vary with the garment's origin, and an equivalence announced casually causes exactly the return you wanted to avoid.
Fabric needs light, not description
The rule that replaces every adjective.
Film the fabric near a window, in raking light, and make it move: how it falls, how it creases, how it recovers says everything.
Two extra shots: the fabric against skin, and the fabric against the light, which shows the real transparency, the kind otherwise discovered in the street.
Several creators beat several angles
The decision that changes the result most in this category.
The same piece worn by three different body shapes sells better than six angles on one person, because every buyer is looking for somebody who resembles them.
Three profiles are enough to cover the essentials, provided each one states their measurements and the size taken.
What the buyer wants to verify
| Doubt | The shot that answers it | What must be said |
|---|---|---|
| The real cut | A full turn, without posing | The size worn and the body shape |
| The fabric | A close-up in movement | The material and the drape |
| The colour | A take near a window | The gap with the website photo |
What is prepared before trying on
A neutral background, side light, a mirror out of frame, two sizes if possible. A video comparing two sizes answers the most frequent question in the comments.
What is never retouched
The silhouette. An undisclosed alteration misleads about the garment itself, and what the return reveals costs more than the video earned.
What else to ask for
Five deliverables, and they extend the life of the shoot.
A shot of the garment laid flat, with a tape measure visible.
A shot of the composition and care label, readable.
A shot of the garment after a wash, filmed a week later.
A version with no burnt-in text, reusable in another campaign.
And the raw rushes, allowing a short version to be recut without reshooting.
One last rule, valid everywhere in this category: never ask for the silhouette to be retouched. A modified image is noticed, it exposes the brand, and it loses exactly the trust the creator video was supposed to bring.
Sources
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
