Football is the category with the most emotion available in the country and also the one with the most rules about what can be shown. Badges, names, shirts and player images all have owners, and using them without permission is the most expensive problem in this sector.

What carries rights

A club badge, the official name, the season shirt design, a player's image and match footage. None of that is used without authorisation, even if the creator bought it in a shop. Buying a shirt does not grant the right to advertise with it.

What can be done

Talking about the passion, the ritual, the build up, the neighbourhood and your own experience as a fan. Showing generic product, your own clothing without official identification, and contexts that do not depend on someone else's brand. It is more than it sounds and it exposes nobody.

The fan's calendar

Shirt launches, derbies, international cups and the start of the season. These are the moments of maximum attention, and also when every brand competes at once. Producing ahead and publishing at the exact moment is the only way not to get buried.

Care with the result

A campaign tied to a match depends on something you do not control. It pays to have both versions filmed, or simply to choose an angle that works with any result. Publishing euphoric content after a defeat is a mistake people remember for a long time.

The creator has to be a fan

In this category it shows instantly who follows football and who is acting. A creator who gets a fact, a name or a story wrong loses credibility in front of the most demanding audience there is. Hire someone who was already talking about this before your campaign.

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Frequently asked questions

Can I show an official shirt?

Not without authorisation, buying it grants no rights.

What can be told?

The passion, the ritual and personal experience.

What if the team loses?

Have both versions or a neutral angle.

Will any creator do?

No, they have to be a genuine fan.