A video can be excellent and still be unrunnable. Meta has rules about what can be claimed, about music, about aspect ratios and about how the product is presented, and discovering them after filming means losing the whole production.

What the platform rejects

Promises of health or money results, content that points at a personal condition of the viewer, text taking up too much of the screen, and music with rights attached. Most rejections are not about the product, they are about one sentence or one song that could have been avoided.

Deliver in the right ratios

Vertical nine by sixteen and square, as a minimum. No burned in subtitles, plus the subtitle file separately, so they can be changed without re exporting. A creator who delivers like that becomes far easier to hire again.

Several openings, one body

Meta burns through creative fast. The efficient way to feed it is not filming five videos, it is filming one and asking for four different openings. It costs slightly more, produces four ads and gives you data on which promise works.

Muted, with captions

An enormous share of consumption happens with no sound. Everything that matters has to be understandable by reading. That includes the commercial condition, the product name and the promise. If the video depends on the voice, half the audience did not get it.

Measure purchases, not plays

Plays and reach are for diagnosis, not decisions. What you watch is cost per purchase and three second retention. With those two metrics you know whether the problem is the hook, the body or the product.

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Frequently asked questions

Why does my ad get rejected?

Almost always a sentence or the music.

Which format do I deliver?

Vertical and square, no burned in subtitles.

Five videos or five openings?

Five openings from the same body.

Which metric matters?

Cost per purchase and three second retention.