Christmas in Argentina happens at thirty degrees, with the table outside and dinner at midnight. Any imported content with a fireplace and snow rings false instantly, and that is the first scripting decision to make.

A summer Christmas

Cold cider, panettone, a table in the yard, the pool the next day. The climate changes which products make sense and how they are filmed. A blanket or anything designed for winter needs a completely different angle to sell here in December.

The January second wave

Reyes on the sixth of January carries part of children's gifting, and January also brings sales and holiday spending. Many brands switch off communication on the twenty sixth of December and leave three weeks of demand unattended.

The aguinaldo sets the rhythm

The December half aguinaldo lands before the holidays and defines how much gets spent. Campaigns starting too early find people with no cash; those starting once it has landed find competition. Timing the launch around that date is worth more than any creative idea.

Produce in October

November brings CyberMonday and creators saturate. Filming December material in October, indoors or against neutral exteriors, lets you choose the profile and negotiate price. And summer Christmas content does not age: it works again next year.

Gifts with delivery that arrives

As in every holiday campaign, the information that converts most is the delivery deadline. In a country with uneven logistics by province, saying clearly how late you can order and still receive before the twenty fourth prevents the most common complaint of the year.

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Frequently asked questions

Does imported Christmas content work?

No, it is summer here and it shows.

When does the season end?

In January, with Reyes and the sales.

When should we film?

In October, before CyberMonday.

Which fact must be given?

The shipping deadline to arrive by the twenty fourth.