A landing page in Argentina has to solve two things at once: convince and load fast. The visitor arrives from an ad, on a phone, often on mobile data and with no patience. Every extra kilobyte is paid for in lost sales.

The first screen

Headline repeating the ad promise, video, price with the instalment condition, and button. Nothing else. Gallery, menu and brand story get in the way. Every element competing with the button costs money.

Make the video answer the ad

If the ad promised it assembles in five minutes, the page opens with the assembly. When the visitor does not recognise what brought them, they leave in three seconds and you already paid for the click. Ad to page consistency pays more than any redesign.

Weight and speed

The video has to be compressed, with a preloaded poster frame, muted and captioned. A page taking four seconds loses a large share of traffic before showing anything. On slow connections that gets worse.

The trust signals an Argentine buyer expects

Visible payment methods, clear instalments, shipping cost before the final step, real contact details and an exchange policy in one sentence. A shop hiding shipping until checkout loses the cart right after paying to bring it in.

What to measure

How many people reach the button, how many play the video and how many buy within thirty days. Those three numbers tell you whether the problem is the ad, the page or the product, and end the opinion debate.

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Frequently asked questions

What goes at the very top?

Headline, video, price with instalments, button.

How long should the video be?

Under thirty seconds.

With sound?

No, muted with captions.

What loses the most sales?

A slow page and hidden shipping.