Where the French audience looks, what brands buy on each platform, and the effect on your deliverables.
What separates the two is not the price
Three differences in kind between a marketplace and an agency.
The marketplace sells access: you are visible, the brand chooses, the framework is standard and fast.
The agency sells a selection: it chooses in the brand's place, commits its responsibility, and charges for that work.
And the third channel, direct contact, sells nothing at all: it rests entirely on your prospecting and your legal framework.
One practical consequence: those three channels do not demand the same efforts. The first demands a profile, the second regularity, the third a sales approach.
What to look at before registering
Five points, in this order.
The payment method: when the sum is held, when it is released, and what happens if the brand does not approve.
The commission and its base, taken from the displayed price or added on top.
The default usage rights: duration, territory, paid advertising included or not.
The dispute procedure, and the existence of a human contact.
And the real demand in your category, measured by looking at the listings published in the last thirty days, not at the home page.
What makes a registration fail, on both sides
Four mistakes, two per camp.
On the creator side: an incomplete profile, and a late reply to the first approaches. Both make you invisible, whatever the quality of your videos.
On the brand side: an absent brief, replaced by "make us a nice video", and an unannounced budget that wastes everybody's time.
One shared note: most failures do not come from a disagreement about price but from a disagreement about what was expected. Writing three more lines at the start settles most cases.
What a platform will never do for you
Four things that remain your work.
Setting your rates, which depend on your time and the rights you grant, not on the displayed average.
Choosing your refusals: accepting every request fills the diary and empties the margin.
Keeping your accounts and your declaration duties, independent of the channel used.
And building a lasting relationship, which always starts with a clean delivery and a correct invoice.
What really separates two platforms
| Criterion | What it changes for you | Where to read it |
|---|---|---|
| The selection mode | Apply or be picked | The public rules |
| The moment of payment | On delivery or on approval | The terms |
| The commission | What is left on the invoice | The pricing page |
What a surface comparison does not show
The real delay between approval and transfer, whether a human handles a dispute, and how often offers appear in your category.
What holds on our side
With us, signing up and the profile cost nothing, the brand pays at ordering, funds do not leave straight away, the transfer follows approval, and the platform keeps 10% on the creator side.
The combination that gives a regular flow
Three channels, three roles, to be held at once.
The marketplace brings volume and the first references, with no sales effort.
The agency brings the bigger and more regular campaigns, once your work is known to it.
And direct contact brings the margin, because no commission applies and the rights are negotiated case by case.
One split that works for many: start entirely on the first channel, add the second after a dozen delivered orders, and open the third only with a standard contract reread by a lawyer.
One last marker: a platform is neither an employer nor an agent. It lowers the cost of meeting, nothing more. Everything that makes a business last, the quality, the price and the relationship, remains yours.
Sources
- Urssaf, official auto-entrepreneur portal
- Service Public, how to become a micro-entrepreneur
- Service Public, crossing the micro-entrepreneur turnover thresholds
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
