A UGC creator's media kit looks nothing like an influencer's. It carries no reach, no impressions, no audience charts. It carries the only thing a brand needs in order to decide: what you film, how it looks and what it costs.

One page only

If it runs longer than a page, it does not get read. The brand opens the file on a phone between two meetings and decides in twenty seconds.

Anything that does not help that decision is surplus.

What goes in

  • Your name and one positioning line. "UGC creator for cosmetics and skincare, Lyon." Not "passionate about content".
  • Your niches. Two or three, not ten. Specialisation sells.
  • Your languages. Native French, English if applicable. A European brand looking for native French content stops on that line.
  • Four stills from your best pieces, each with a direct link to the video.
  • What you deliver. Formats, durations, number of hooks per piece, whether subtitles are included.
  • Your usual turnaround. "Delivery in five working days" is worth more than any adjective.
  • Your rates, before tax, with a line noting that advertising rights are charged separately.

Why agencies decide from the link, not the file

This is the particularity of the French market. Agencies receive dozens of media kits a week and almost never open attachments, which are often blocked by their corporate email systems.

What they look at is a link to a folder of videos, or an online profile. Put that link in the body of the message, not only in the document.

If you have a profile on a UGC marketplace, that link can replace the whole media kit, because it already shows niches, languages, rates and pieces in one place.

Why showing prices speeds everything up

The classic objection is that showing prices leaves you no negotiating room. In practice the opposite happens: it filters out those without a budget and brings in those who have one.

State "prices before tax" and, if you are under the VAT exemption, the corresponding wording. That avoids an awkward conversation when the invoice arrives.

What to remove

Follower counts. Statistics from your personal account. Sentences about your passion. Holiday photos of yourself. And any overloaded template where the text competes with the design.

Update it every three months

Take out an old piece, put in a new one. Raise the price when the portfolio justifies it. A media kit that has not changed in a year signals a creator who has not changed either.

Where to go next

A short, honest media kit converts better than a long, pretty one. Our guide on how to become a UGC creator covers the rest of the craft.