The question is not where the Spanish audience is watching. It is what each place demands of your file.
Where people discover, verify and buy
Three moments, and they do not call for the same videos.
Discovery happens in the short, fast feeds. The audience is not looking for anything there, so the opening must be understandable without sound and without context.
Verification happens on the brand's account and in search engines: somebody has seen the product and wants to know whether the company really exists. What counts here is not the hook, it is consistency: recent posts, real faces, an address, reviews.
Buying happens on the product page and in conversation. There the video answers a precise objection: size, material, timescale, compatibility, returns.
A campaign producing content only for the first moment loses the other two, and those are the ones that convert.
What each use demands of the file
Four requirements, very concrete.
For paid advertising: a master with no burnt-in text, several openings for the same body, and free edges for the interface.
For the brand's account: a version ready to publish, with authorised text and music.
For the product page: a short version, no music, still understandable when it starts in the middle.
For conversation: a light file, clearly named, that the sales team can find without you.
The language is not one language
That is the particularity of this market, and it is often forgotten.
Several communities have a co-official language that is very present in daily life and in local advertising. A national campaign running only in Castilian works, but a version in the language of the targeted community gets a completely different reception, especially for a local business.
Two practical rules. Plan the voice on a separate track, so versions can be made without reshooting. And have the regional version reviewed by somebody who lives there, never by an automatic tool.
Add systematic subtitling: it serves comprehension, accessibility, and silent viewing, which is the norm.
What the brand should ask for
Five lines in the brief.
The exact formats expected, with the two frames described in the box.
The number of openings.
Whether there is burnt-in text and music or not.
The language, and where applicable the second version.
And the duration of the rights, distinguishing the brand's account from paid advertising, which have neither the same use nor the same price.
What an order should keep on record
Six items that matter later.
The brief in the version that applies.
The date it was accepted.
The number of revisions included.
The moment of delivery.
The client's approval.
And the rights line with duration and territory.
What decides the display order
| Element | Effect on visibility | Under your control |
|---|---|---|
| A complete profile | Strong | Yes |
| Reply time | Strong | Yes |
| Orders delivered on time | Strong | Yes |
| Account age | Weak | No |
What you do in the first week
Fill in every field, publish three samples, set a price range, reply within two hours to the first requests.
What makes a profile disappear
A long absence with no pause set, requests left unanswered, and a range never updated in a year.
What this changes for your deliverables
One habit, applied to every order.
Always deliver four things: the clean master, the publishable subtitled version, the two frames, and the separate source files.
Add a one-page document saying what each file contains and where it should be used. That is the difference between a video used twice and a video used for a year.
Sources
- Agencia Tributaria, Spanish tax authority
- Spanish Social Security, self-employed registration (RETA)
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
