"Why is this twice the price?"
It is the first sentence out of a Belgian client's mouth when they see a quote covering both language communities, and a creator who cannot answer it in one line loses the second half of the job.
What you are actually selling here
Not two videos. One concept, developed once, and two shoots that use it.
The script, the angle and the framing decisions happen a single time. What doubles is filming and editing, which is the smaller half of the work. That is why the correct answer to the objection is not a defence of your rate, it is a different unit.
The ranges, and the number that matters
| The order | Orientation range in Belgium | Cost per market reached |
|---|---|---|
| One video, one language | 90 to 180 euros starting out | The full amount, for one community |
| The same with a real portfolio | 180 to 350 euros | The full amount, for one community |
| The same video in both languages, two creators | Roughly one and a half times a single version | Around three quarters of a single video, per market |
| A pack of three per language | 400 to 900 euros per language | Falls again with volume |
| Advertising rights | Priced on top | Negotiate whether they apply per language or across both |
Treat these as orientation rather than a rate card. Belgian budgets sit above the southern European level and roughly in line with the neighbouring markets, which is what a creator here is really competing against.
The two levers that only exist in this market
The second language
If you deliver Dutch and French yourself, or through a partner, you are selling something most individual creators cannot. Price it as a service rather than as a discount, because the client's alternative is managing two separate suppliers.
The pack across both communities
Selling Flanders and Wallonia as one order is the strongest offer available to a Belgian creator. It removes the client's coordination problem, and coordination is exactly what they were dreading when they asked why it costs twice.
What not to do
Do not quote one language and hope the second gets added later. Added later means the concept gets rebuilt, which genuinely does cost close to double, and the client will remember that you are the reason.
And do not absorb the second version to win the job. A creator who delivers two markets for the price of one has not won a client, they have set a reference price that follows them into every future quote.
Keep reading
- UGC Creators in Brussels
- UGC Creators in Flanders
- Invoicing and VAT for UGC Creators in Belgium
- The UGC Market in Belgium
- The complete UGC guide for Belgium
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Frequently asked questions
Is a Belgian campaign really twice the price?
No. Closer to one and a half, because the concept is developed once and only the shoot doubles.
Should I quote both languages from the start?
Yes. Adding the second version afterwards means rebuilding the concept, and that is what actually doubles the cost.
Do advertising rights apply per language?
Agree it explicitly. Two versions can carry one licence or two, and the difference is worth real money.