You do not need twenty samples. You need three, filmed well, and in Argentina it pays for them to cross the border: most of your potential clients are not here.

The three formats

1. The demonstration

A product you already use, working from start to finish. It answers "how do I use it" before anyone asks, and it is the format most requested by brands in any country.

2. The spoken testimonial

You, close up, explaining which problem the product solves. This is where the brand checks whether you are credible on camera, the one thing they cannot deduce from your profile.

3. The same video in neutral Spanish

This is the sample that differentiates you most. A brand selling in several countries sees in ten seconds that your material can run across the region, and that justifies a higher rate without argument.

How to shoot them in one afternoon

Pick three products you own and genuinely use, because sincerity shows. Film by a window at a moment without direct sun. Record audio with earphones or the phone mic at half a metre. Do three takes per piece and keep the second: the first comes out stiff, the third tired.

What to avoid

  • Loud music over the voice.
  • Animated text over your face.
  • Heavily local slang in the neutral sample, which is exactly what makes it unusable abroad.
  • The logo of a brand you never worked with.

How to title them

With the category in the title and the language in brackets. "Demonstration, kitchen appliance (neutral)" tells the searcher everything and saves them the enquiry message.

Keep reading

Upload your samples to your profile →

Frequently asked questions

How many samples?

Three, done well.

Why one in neutral Spanish?

Because it opens the whole Spanish speaking region.

How long should they be?

Twenty to forty seconds.

Do I need a microphone?

It helps, but earphones are enough to start.