You do not need twenty samples. Three well made ones are enough, as long as they cover the formats German brands actually buy.
The three formats
1. The demonstration
A product you own, working from start to finish. It answers "how do I use this" before anyone asks. The most bought format in Germany, because many products sold here need explaining.
2. The spoken testimonial
You, close up, explaining which problem the product solves. Here the brand checks whether you come across as credible on camera.
3. The honest short test
Not only praise: what is good, what is less so. This is the German special case, because a sample naming a drawback works better here than an uninterrupted recommendation.
Why subtitles decide the impression
Automatic German subtitles fail on umlauts, compound words and the sharp s. A buyer who sees wrong subtitles in your sample draws conclusions about your care in general. Ten minutes of correction decide more than a better camera.
How to shoot all three in one afternoon
Choose three products you genuinely use. Film by a window without direct sun. Record audio with earphones at half a metre. Three takes per piece, keep the second.
How to name them
With the category in the title, not your name. "Demonstration, kitchen appliance" beats "Project 1". The viewer is searching for the category.
Keep reading
- How UGC Creators Get Paid in Germany
- The UGC Media Kit That Gets Replies in Germany
- How to Get Found by Brands Instead of Chasing Them in Germany
- How to Write a UGC Brief That Works in Germany
- The complete UGC guide for Germany
Upload your samples to your profile →
Frequently asked questions
How many samples?
Three, well made.
May a sample include criticism?
Yes, in Germany it reads as more credible.
How long?
Twenty to forty seconds.
Why check subtitles?
Automatic subtitles break on umlauts and compound words.
