Supplements are the category where a single badly phrased sentence turns a video into a problem. It is regulated, enforcement exists, and final responsibility sits with the brand even though a hired creator said the words.

What cannot be claimed

That it cures, treats, prevents or replaces a treatment. Nor that it guarantees a physical result within a set time. These are health claims and they belong to neither the creator nor the brand, except with the proper formal backing.

What can be told

Personal experience, the routine, the taste, the texture, how it fits into the day. Speaking in the first person without generalising is the difference between a valid testimonial and a therapeutic promise. The practical rule is simple: describe what you did, not what will happen to someone else.

Before and after is delicate ground

It is the format that converts most and carries the most risk. If used, it has to be under identical light, angle and clothing, with no filters, with the timeframe said out loud, and without suggesting the result is repeatable for anyone.

The brief as protection

Three mandatory sentences and three forbidden ones, written before filming. It is the tool that protects both sides: the creator from saying something they cannot, and the brand from having to pull the campaign and lose the entire production.

Who should speak

Someone who actually uses the product and who does not present themselves as a health professional if they are not. A creator playing at medical advice generates distrust in an informed audience and exposes the brand for nothing in return.

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Frequently asked questions

Can we say it helps a health problem?

No, no therapeutic claims at all.

What can the creator tell?

Their personal experience, in the first person.

Can we do before and after?

Yes, under identical conditions and no filters.

How do I protect myself?

With a brief of mandatory and forbidden sentences.