A toy brand sells to two people at once: the child who asks and the adult who pays. On top of that, advertising aimed at minors has limits that platforms enforce. Both have to be solved in the brief, not afterwards.

Two pieces, not one blended

One that excites, showing the toy in use and the fun moment. Another speaking to the adult: how long it lasts, whether it breaks, the recommended age, whether it survives more than a week. A video attempting both convinces neither.

The limits of addressing a child

The creator should not directly address the minor with a call to buy or to ask an adult to buy. Showing the use, the reaction and the play is fine. The difference sounds subtle and it is what decides whether the piece can run as an ad.

Children on camera

If a minor appears, you need authorisation from whoever holds parental responsibility, in writing and before filming. It is also worth deciding what gets shown of their surroundings. It is basic care and at the same time the part most often improvised.

Durability, the adult's argument

With high prices, what convinces the payer is not the colour but whether the toy survives. A video of the same product after two months of use is the hardest content to obtain and the best selling in this category.

The calendar rules

Children's Day in August, Christmas and Reyes in December and January. Two peaks, and both require producing two months ahead, because creators with children are unavailable during winter break and the holidays.

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Frequently asked questions

One video for children and adults?

No, two separate pieces.

Can the creator ask the child to buy?

No, it can stop the piece running as an ad.

Do I need authorisation to film minors?

Yes, in writing and before filming.

What convinces the adult?

Durability, shown after two months.