The brand puts your video on their product page. Three days later it is gone, and the notice says something like does not meet our guidelines, which tells nobody anything.
You reshoot, guessing. That is the wrong loop, because the problem is almost never how the video looks.
What the platform is actually protecting
Not its taste. Its transaction.
A marketplace makes money when the purchase happens on the marketplace, and when the page a shopper reads is still true six months from now. Read every rejection through those two interests and the pattern becomes obvious: anything that could send the buyer somewhere else, and anything that could age into a false statement, is a problem.
That is why a beautifully shot video gets pulled while a shaky one stays up. One of them said a price out loud.
| What the video did | Why the platform minds | What to do instead |
|---|---|---|
| Said the price | Prices change, the page would lie | Say what it does, never what it costs |
| Showed a website or a code | Sends the buyer off the platform | Keep every surface neutral |
| Named a competitor | Comparative claims are policed | Talk about the product alone |
| Promised a result | Becomes a claim the seller must back | Describe your own experience |
| Showed dated packaging or an offer | Ages badly, then contradicts the page | Film the plain product |
The last two rows are the ones creators trip on without noticing. A limited edition sleeve, a seasonal box, a sticker saying new formula: all of it makes the video expire while the page stays live, and the brand ends up pulling it themselves months later.
What this changes before you film
Almost nothing about the craft, and one thing about the script.
Write nothing that can expire
Write the video so that no sentence would become untrue if the price, the promotion or the packaging changed tomorrow. That is a stricter rule than any platform imposes and it makes the file usable everywhere, which is worth more than a version tuned to one site.
Film the product, not this month's version of it
Film the product without whatever is on it this month. If the brand wants the seasonal packaging, shoot that as an alternate take rather than as the only one.
Whose problem the rejection is
The brand owns the listing, so the brand owns the rules.
Ask them at briefing which pages this will run on and whether their listing team has requirements. They usually do, and it usually lives in a document nobody thought to send you. Two minutes of asking removes the entire guessing loop, and it moves the responsibility to where it belongs: you cannot be expected to know the current policy of a site you do not sell on.
Keep reading
- The sound was in the app, so it is cleared
- Somebody donated the money that is paying you
- The campaign runs six weeks. The video does not.
- Somebody Is Watching Your UGC Who Was Never in the Targeting
- The complete UGC guide for the UK
Frequently asked questions
Can I reuse a social video on a product page?
Sometimes, and check the script rather than the edit. Social videos are full of prices, codes and links, which is exactly what gets them pulled.
Should I make a separate version for each marketplace?
Start with one clean version that says nothing perishable, and add site specific cuts only if the brand asks. Most rejections are content, not format.
Who fixes it when a video is removed?
The brand raises it, because it is their listing and their account. Your job is to supply a replacement that removes the cause, which is why knowing the cause matters.