A marketplace removed your video and the notice explained nothing. It is almost never the quality. It is something the video says.
What the platform is really protecting
Four things, in this order.
The accuracy of the page: everything displayed has to be true at the moment it is looked at.
Its own relationship with the buyer, which must not be diverted to another channel.
Equality between sellers, which rules out comparisons and mentions of competitors.
And the compliance of what is asserted about the product, particularly in regulated categories.
One consequence: an excellent and perfectly shot video is removed if it touches one of those four points, and a mediocre video stays online for years if it touches none.
What that changes before the shoot
Write nothing that can expire
Six elements to ban from the script and the image.
Prices, discounts and percentages, dealt with above.
Delivery times and shipping mentions.
Time-limited offers, including said in passing.
Mentions of another shop, another site or a social network.
Invitations to click elsewhere or to write a private message.
And figure-based claims about sales or popularity.
Film the product, not this month's version
Five precautions that lengthen a video's life.
Film the neutral packaging, with no promotional sticker or seasonal mention.
Avoid dated settings: festive decorations, strongly marked clothing, visible current events.
Do not show accessories that are not included in the sale, a classic source of dispute.
Check that the version filmed is indeed the one being sold, including the colour and the volume.
And reshoot the packaging at every packaging change, rather than leaving an obsolete video online.
What a marketplace listing expects
| Constraint | What it imposes | Why |
|---|---|---|
| Watching without sound | Legible on-screen text | Most people watch in silence |
| Vertical format | Centred framing | The listing shows on mobile |
| The first second | The product visible at once | No introduction |
What is removed from a marketplace video
Another platform's logo, a price mention, an external link, and any call to leave the listing. Those get the video rejected at review.
What is checked before export
The maximum length, the file size, the accepted aspect ratios and the presence of subtitles. Each marketplace has its rules, read before, not after a rejection.
Whose problem it is
Four situations, with the person who fixes it.
The video is removed for expired content: the brand has to supply a compliant version, and the creator produces it if still engaged.
The video is removed for a claim about the product: responsibility lies with the brand, which approved the script.
The video is removed over a rights issue: the contract between brand and creator decides, hence the importance of writing down the authorised uses, marketplaces included.
And the video is removed with no clear reason: the brand has to ask for the exact reason through the seller channel, because the creator has no access to that circuit.
One contractual precaution: provide from the quote onwards for what happens if a platform refuses a video, in particular who pays for the new version. Without that line, the redo is demanded for free.
One last marker: a product page video is not an advertisement, it is a piece of the catalogue. It has to stay true without supervision for months, which rules out anything with a date, and makes useful everything that shows the object as it will be in the box.
