What you sell is not a file, it is a licence. In Italy that distinction is still unclear to many clients, and that is exactly why it has to be written into the order.
The four licence questions
| Licence point | What it covers |
|---|---|
| 1. What use | Organic only, or also paid advertising. |
| 2. What duration | Six months, twelve months, unlimited. Twelve is the standard. |
| 3. What territory | Italy, Europe, worldwide. |
| 4. Exclusive or not | Can you shoot for a competitor during the period? |
On top of those comes whitelisting, running the ad from your own account: a further right, priced separately.
Image rights
Separate from the content licence, and about you. If you appear in the video, you authorise the use of your image for a defined duration and on defined media. That is not a formality: a video still running in ads three years later, when you never granted that duration, is your problem, not the client's.
Write it explicitly, with the same duration as the licence.
The five lines that prevent disputes
Deliverable: 1 video 30s, 9:16, MP4, captions included
Price: [amount], balance on approved delivery
Revisions: 1 included, [amount] per additional revision
Licence: organic + Meta and TikTok ads, 12 months, Italy, non exclusive
Image: use of likeness authorised for the same duration and the same media
Five lines accepted in writing are worth more than a ten page contract nobody reads.
For the detail, read UGC usage rights and licensing.
Keep reading
- How to Negotiate a UGC Deal in Italy
- How to Position Yourself on a UGC Marketplace in Italy
- How to Reply to a Brand Enquiry in Italy
- What Brands Must Agree Before Buying UGC in Italy
- The complete UGC guide for Italy
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Frequently asked questions
Am I selling the video or a licence?
A licence, whose scope you define in the order.
How long is a standard licence?
Twelve months is the most common reference.
Are image rights included?
No, they are separate and must be written separately.
Do you need a long contract?
No, five lines accepted in writing are almost always enough.
