Advertising rules for UGC in Argentina
Nobody approves an advert here before it runs: Decree 274/2019 rules out prior authorisation, which means the only review that counts is the one done before filming. Three consequences follow that surprise visitors. Betting is licensed province by province, so there is no national answer. One octagon on a pack changes what the script may say. And a supplement is food for ANMAT, not medicine, whatever the testimonial claims.
9 guides
Advertising Aimed at Children: Three Regimes, One Question
It is not whether children appear, it is whether the piece is specially directed at them. Labelling, alcohol and betting all turn on that same test.
Alcohol on Video: Four Banned Associations and Two Legends
Law 24.788 says nothing about strength or broadcast hours: it bans linking drinking to performance, sexuality, violence and minors, and requires two lines.
Exclusivity: The One Clause That Is Not About the Delivered Video
You already sold the video. What you sell here is your right to work with others, for a time and in a category. The variables that set its price.
Front of Pack Labelling: One Seal Changes What the Video May Do
With at least one octagon, article 10 of Law 27.642 bans aiming the piece at children and removes characters, celebrities and gifts from the script.
Music in a UGC Video: A Song Carries Two Rights, Not One
The platform library is not an advertising licence. The three routes that actually work, and what has to be written down before the piece is delivered.
Online Betting: There Is No National Licence in Argentina
Gambling is authorised province by province and by the City. The question is not whether the operator is legal, but whether it is authorised where the viewer is.
Personal Data in Argentina: Law 25.326 Talks About Faces, Not Shoots
A neighbour walking past, an ID sent over chat, a folder of footage identifying people who signed nothing. Consent, purpose and the rights of the other person.
Supplements: for ANMAT They Are Food, Not Medicine
The registration category defines the script perimeter, and the unscripted testimonial is what turns a food into something promising to cure.
Video Advertising in Argentina: Nobody Approves It Before It Goes Out
Decree 274/2019 rules out prior authorisation: the only review that counts is yours, and the moment for it is before filming.