Running a UGC campaign in France
Four decisions, and the first one costs the most to get wrong: a French brand that hands its creator budget to an agency before it knows what a brief is buys process rather than video. The set covers finding the creators, planning a calendar that survives August, cutting for Meta rather than for a feed, and the comparison between an agency and a marketplace that most brands make on price when they should make it on who carries the rights.
4 guides
Agency or Marketplace for UGC in France
Both find you creators. They differ on price, control and who holds the rights, and the answer depends on your volume.
How to Find and Hire UGC Creators in France
Where to look, how to filter fast, what to pay, and the contract clauses a French brand cannot skip.
The UGC Content Calendar for French Brands
The commercial peaks that matter, the August gap, when to order creative, and how to plan a year in one afternoon.
Using UGC as Paid Media Creative in France
The creative is the targeting now. How to run a testing batch, and the disclosure the influence law made compulsory.