Most applications to briefs are never read to the end. Not because the creator is unsuitable, but because the application talks about them instead of the brief.

Why they get ignored

A brand posting a brief receives dozens of replies in two days and reads the first line of each. If it starts with "Hi, I am a content creator and I love", they move on. If it starts with "I filmed three products in this category, here is the closest one", they stop.

The four line application

  1. Proof of relevance. One sentence connecting your experience to the brief's category.
  2. A link to the closest sample. One only.
  3. What you deliver and by when, with a concrete date.
  4. The price or the range, in dollars, and whether you fit the stated budget.

Nothing else is needed. The profile does the rest.

Which briefs to skip

  • Those with no stated budget and no answers to questions.
  • Those asking for unlimited ad rights at base price.
  • Those asking for a free test video.
  • Those in a category that has nothing to do with you.

The advantage almost nobody uses

If the brief is in English, reply in English. It sounds obvious, and yet most people reply in Spanish, which forces the client to translate and to wonder whether working with you will be smooth. Replying in the language of the brief is free and it changes your reply rate.

The number that matters

Five targeted applications a week beat thirty generic ones. Generic ones do not convert and they also train you to write messages that do not convert.

Keep reading

Apply to brand briefs →

Frequently asked questions

How long should it be?

Four lines.

Which language should I reply in?

The language of the brief.

Should I state a price?

Yes, in dollars or by confirming the range.

How many a week?

Five targeted ones.