When the creator is in one country and the brand in another, the usual five points carry double weight. Not because the law changes, but because nobody is going to settle a dispute with a quick phone call.

The five points to put in writing

  1. Channels. Organic on the creator's profiles, organic on yours, paid media: three levels, three prices.
  2. Duration. Three, six or twelve months. Indefinite use is charged as such.
  3. Territory. This is the point that matters most in Spanish: the same video can work in Argentina, Mexico, Colombia and Spain, and each extra territory has a price.
  4. Editing. Whether you may recut, change subtitles, use fragments, replace the voiceover.
  5. Image consent. Face and voice are a personal right, separate from the file.

What to add when the creator is abroad

The governing law and the language of the agreement

Two lines nobody writes and that define what happens if something goes wrong.

The payment method and who absorbs the fees

It is not an accounting detail: it is the most frequent reason a correct delivery ends in a bad review.

The two costliest mistakes

Using the video past expiry

It surfaces when somebody points it out, and by then it is not a negotiation.

Buying without a defined territory

If the agreement only says "digital use", you will be arguing the day you want to run ads in another country, which is exactly the day the video is working.

What is enough

A two page document: the service, the five points, governing law, price, timings, revisions.

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Frequently asked questions

Which point weighs most?

Territory, because the video works across countries.

Is governing law needed?

Yes, when the parties are in different countries.

Who pays the transfer fees?

It is defined in writing, before delivery.

Is an email agreement enough?

Yes, if it carries the five points.