Where brands actually find creators here, how to read a profile in two minutes, and the checks that prevent a wasted budget.
What to check before ordering
Seven points to control.
Two examples on a comparable product.
The filming language actually mastered.
The stated delivery time.
The number of revisions included.
The rights offered, in duration and territory.
The ability to receive a shipped product.
And a verifiable client review.
What to state in the very first request
Six things that save a round trip.
The expected format and length.
Where the video will be published.
The duration and territory of the rights.
The number of versions wanted.
The planned release date.
And what you are supplying.
Where to look
Six channels and what they give.
A specialised marketplace, to compare described profiles.
A search by category and language, to target.
A referral from another brand, for reliability.
An open call, for volume.
An agency, for coordination.
And your own customers, for authenticity.
What costs the most
Six frequent mistakes.
Choosing on follower count.
Not writing down the rights.
Ordering a single video to test a message.
Discovering the release language after the shoot.
Accepting a deadline with no written date.
And paying with no record of the brief.
A roster rather than a permanent search
Six rules.
Keep the creators who delivered well.
Note what each one can do.
Offer a regular rhythm rather than a one-off order.
Pay quickly to stay a priority.
Give a stable brief from one time to the next.
And widen the roster only when a new need appears.
How many creators for a first test
Six method markers.
Two or three profiles, not one.
The same brief for all of them.
The same product and the same message.
Identical formats, so they can be compared.
The same rights duration.
And a decision taken on performance, not on style.
Where to look, and what each route really costs
| The route | What it gives | Its hidden cost |
|---|---|---|
| A marketplace | Comparable profiles, framed payment | A commission known in advance |
| Direct contact | Sometimes a lower rate | The time to search and verify |
| An agency | Full coordination | An undisclosed margin |
What filters a profile in thirty seconds
Three videos delivered for a brand, not three personal videos. The difference is obvious: stable framing, legible product, a clear message from start to finish.
What to write down before ordering
The rights duration, the media and the number of revisions included. An order placed without those three lines ends in an argument, even though the shoot itself went well.
What the platform brings
On UGC MATCH, connecting is free and there is no subscription: you search by category, language and country, each profile shows its formats and turnarounds, and the order keeps a record of the brief and the delivery. You pay at ordering, the funds are not released straight away, and payment goes out on your approval. On the brand side, the platform charges a 6% service fee, with a minimum of 1.50 EUR; on the creator side, it retains 10% of the price, the creator keeping 90%.
One last marker: the criterion that best predicts a good delivery is not visible talent, it is how precise the questions are that the creator asks you before filming.
