Get Ready With Me videos, known in Brazil as "arruma comigo", have become one of the most requested UGC formats by brands. The reason is simple: a creator talking to the camera while doing their makeup, hair, or morning routine feels like a video call with a friend, not an ad. For Brazilian creators, this format is a goldmine, because it plays to the warmth and conversational energy that audiences here already expect from you.
Why brands love the GRWM format
Brands pay for GRWM because it hides the sell inside a real moment. When you slide a serum into your skincare step or mention a coffee brand while you do your eyeliner, the product arrives as part of your life, not as a banner. That authenticity is exactly what performs on Reels and TikTok, where viewers scroll away from anything that looks staged.
It also gives brands flexibility. One arruma comigo video can carry a soft brand mention, a discount code, or a full product demo, all in the same relaxed tone. Because the format is native to Brazilian creator culture, your delivery reads as genuine rather than scripted, and that trust is what converts.
Structuring your arruma comigo video
A GRWM video needs a spine, even when it feels spontaneous. Think of it as a routine with a beginning, a middle, and a payoff. Open on your bare face or messy hair so viewers see the "before". Move through your steps in a logical order. Land on the finished look at the end so there is a satisfying reveal.
Keep the arc tight. Most GRWM videos live between thirty and ninety seconds, so pick three or four steps that matter and cut the rest. The product you are paid to feature should sit near a natural high point, for example the moment your skin looks glowy or your hair falls into place, so the brand gets the best possible frame.
Talking to camera the natural way
The heart of arruma comigo is the talking. You are not narrating a tutorial, you are catching up with someone. Speak the way you actually talk in Portuguese, with your regional expressions and your normal rhythm. Pauses, small laughs, and the occasional "gente" or "então" make it feel real.
Give yourself a loose set of talking points instead of a full script. You might share a story about your day, react to how a product feels on your skin, or answer a question your followers asked. The goal is that your hands stay busy getting ready while your voice does the connecting. When you fumble a word, keep going, because those tiny imperfections are what separate UGC from a polished commercial.
Here are the talking-point beats that keep a GRWM video flowing:
- A quick hook in the first three seconds ("today I have an event, come get ready with me")
- One personal story or piece of news to build intimacy
- A natural product moment where you explain why you reach for it
- A soft reaction to the result ("look how this settled")
- A closing line that points to the finished look or a next step
Weaving in the product without breaking the mood
The mistake that kills a paid GRWM is the hard pivot, where your whole tone shifts the second you pick up the product. Avoid it by treating the item like anything else on your vanity. Reach for it in sequence, use it on camera, and talk about what it does while your hands keep moving.
Anchor the mention to a benefit the viewer can see. If it is a foundation, let them watch it blend. If it is a fragrance, describe the note as you spray. Say the brand name once clearly for the tag, then let the product live in the background of the rest of your routine. Brands review this closely, so respect the brief on how many times to mention the name and whether to show the label, but never sacrifice the natural flow to hit a checkbox.
Pacing and lighting that hold attention
Pacing is what stops the scroll. Film your steps, then cut the dead air between them so the video moves. Small jump cuts each time you switch products keep the energy up and hide the moments where you paused to reposition. Match your talking speed to your movements so the audio never lags behind your hands.
Lighting is your cheapest upgrade. Face a window and let daylight fall evenly on your skin, or use a ring light at eye level to erase shadows. Avoid harsh overhead bulbs that flatten your face. Keep your background tidy but lived in, since a real bathroom or bedroom sells the intimacy better than a sterile studio. Shoot vertical, wipe your lens, and check that the product label is readable when it enters the frame.
Master this format and you will have a reel brands come back for again and again. If you are still building your kit and your rates, our guide on how to become a UGC creator walks you through the first steps. The arruma comigo format is your chance to turn something you already do every morning into paid, repeatable work.
