How to Make Tutorial UGC Videos in Brazil

The tutorial and how-to format in UGC: structure, clarity and pacing, and how Brazilian creators get it right.

Why brands love tutorials

Seven reasons, most of which have nothing to do with the immediate sale.

The format answers an existing search, so an intention already formed.

It justifies the price by showing the work the product replaces.

It reduces returns, because the product is used correctly from the first time.

It feeds customer service, which can send the video instead of explaining again.

It ages slowly, unlike a seasonal video.

It is easy to spin out: one task, one video, and a whole category to cover.

And it lends itself well to advertising, because usefulness holds attention longer than a promise.

Choose a single clear task

Six criteria for picking the right task.

A task somebody genuinely searches for, worded the way they search for it.

A task that fits in under a minute once mastered.

A task whose result is visible on screen, with no further explanation.

A task where the product genuinely intervenes, not as decoration.

A task you can do without hesitating, because hesitation shows.

And a task different from your previous video, to build a series rather than duplicates.

Structure: problem, steps, result

Seven blocks, in this order, without exception.

The problem in one sentence, said in the first three seconds.

The promise of duration, which holds the hurried viewer.

The materials needed, shown quickly, to avoid abandonment halfway.

The numbered steps, one per shot, announced out loud and on screen.

The tricky point, isolated and slowed down, because that is where people fail.

The result, filmed in the same conditions as the start, to make the comparison honest.

And the mistake to avoid, placed at the end, which makes people stay to the finish.

On-screen text, pacing, hands and product

Seven settings that separate a followed tutorial from an abandoned one.

Short text per step, placed at the top of the frame, never under the app interface.

Shots of three to five seconds, except for the tricky point, which deserves ten.

Hands always in frame, because that is what the viewer imitates.

The product visible during the gesture, label readable at least once.

Clean sound, recorded without music, music being added in the edit.

Fixed lighting throughout the sequence, to avoid exposure jumps between shots.

And identical framing from start to finish, which allows the before and after to be compared.

Shooting cleanly without complicated gear

Six simple set-ups that are enough.

The phone resting on a stack of books, at forty-five degrees above the worktop.

A window to the left or the right, never behind the subject.

A white sheet of paper placed opposite the window, standing in for a reflector.

A clear worktop, because mess draws the eye more than the gesture.

A timer to check the real duration of each step before filming.

And two takes of each step, which costs five minutes and saves an edit.

Adapting the tutorial to the Brazilian audience

Six adaptations that matter in this market.

Using local units and formats, with no mental conversion for the viewer.

Naming products as they are sold here, including when the brand has another name elsewhere.

Assuming the video will be seen without sound, on public transport, very frequently.

Keeping the introduction short, because the audience skips a tutorial that introduces itself.

Showing an ordinary kitchen or bathroom, more credible than a perfect set.

And offering an alternative with what people already have at home, which increases sharing.

How a short tutorial is cut up

What makes a tutorial followable

One thing per shot and a pace that leaves time to understand. Too fast an edit impresses and cannot be applied, which is the opposite of the goal.

What is cut without hesitation

Real waiting times, provided you say so. A card announcing the elapsed time beats a silent cut, which suggests something is being hidden.

Common mistakes and the next step

Seven mistakes, and what to do instead.

Talking for thirty seconds before the first step, when the gesture could start straight away.

Cutting the shot at the precise moment of the difficult gesture, exactly where you must not.

Filming from too far away, which makes the step illegible on a phone.

Forgetting to show the closed product, which the viewer has to recognise in a shop.

Promising a result the category does not allow you to state, wording to be checked with a lawyer before the shoot.

Chaining five tasks into a single video, which succeeds at none of them.

And planning no sequel: the best tutorial immediately calls for the next one, and that is how a series is built.

One last marker: in Brazil a well-shot tutorial keeps paying off months later, long after the campaign that funded it has stopped. It is the only UGC format whose value increases with time, provided every step stays understandable on a frozen frame.