Starting in user generated content in Argentina does not require followers or expensive gear. It requires understanding what brands buy, having a way to invoice them, and knowing how to price your work in a country with two currencies. The rest is practice.

Step 1: understand what you are selling

You are not selling your audience. You are selling video files the brand will use on its own accounts, on its product pages and above all in paid advertising. That is why follower count matters little and audio, light and script matter a lot.

That distinction changes everything else: how you build the portfolio, how you charge and who you write to.

Step 2: film your first three videos

Do not wait for a client to start. Pick three products you already use, in a category that interests you, and film three different formats: a thirty second testimonial, a usage demonstration and a short unboxing.

That is already a portfolio. Film vertically, near a window, with the phone propped up and the microphone as close to your mouth as possible. Cut every pause in the edit. Add subtitles, because most people watch without sound.

Step 3: register for monotributo

This is the step most people postpone and the one that unlocks the most clients. A formal brand, an agency or a company of any size cannot pay you without an invoice. Without monotributo, your market shrinks to small businesses paying by transfer and little else.

Registering is an errand, not a project. And once you are in the right category you can invoice anyone, including clients abroad, which is where the best rates are.

Step 4: price with a cool head

In Argentina, setting a price in pesos and collecting it three weeks later is giving money away. The healthy practice is to quote in dollars and invoice in pesos at the exchange rate of the day, agreed in writing before starting.

As a reference: a single video starts at the equivalent of thirty to sixty dollars when you begin, rises to eighty or two hundred with a solid portfolio, and packages of three to five videos sell between two hundred and fifty and six hundred. Paid media rights are always charged separately.

Step 5: get the first clients

Start with what is close. Send a direct message to brands whose product you genuinely use, with two samples attached, a clear price and a delivery date. Small ecommerce brands and local businesses answer fast because they need content every month.

In parallel, put your profile where brands search. A UGC marketplace profile with your niche, your languages and your prices makes you findable by brands in Buenos Aires or abroad who will never stumble onto your Instagram.

Step 6: turn it into recurring work

One returning client is worth ten who try you once. To get there: deliver on time, send two hook variations instead of a single version, and propose a monthly package rather than waiting for the next one off job.

Where to go next

The Argentine path is concrete: portfolio, monotributo, dollar pricing and visibility. Our full guide on how to become a UGC creator goes deeper into each of those steps.

Sources

Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.