UGC MATCH is a free marketplace where brands hire UGC creators directly. You create a profile at no cost, publish packages with your own prices and delivery times, and brands order from you. The brand's payment is locked in escrow before you start working, and when your delivery is approved you receive 90% of the price. There is no subscription and no listing fee: the platform only takes a 10% commission, and only on completed orders.

Here is exactly how it works, step by step.

What is UGC MATCH for creators?

UGC MATCH connects brands with creators who make user generated content: authentic videos and photos that brands run in their ads and post on their social channels. Instead of cold pitching or waiting for a gig platform algorithm to notice you, you list your services once and let brands come to you.

Three things define the platform on the creator side:

  • You set your own prices. There is no fixed rate card. Every package is yours: name, price, delivery time, what is included.
  • Payment is secured before you start. The brand pays into escrow the moment the order begins.
  • It is free until you earn. The only fee is 10% on orders you actually complete.

How does the process work, step by step?

  1. Create your free account. Sign up as a creator in a few minutes: name, niche, languages you create in.
  2. Build your profile and portfolio. Upload your best UGC examples. Brands buy based on what they see, so quality beats quantity here.
  3. Publish your packages. Define each offer yourself: for example, one 30 second video with a script, delivered in 5 days, at the price you choose.
  4. Get discovered or receive requests. Brands browse profiles, filter by niche and language, then either order one of your packages or send you a custom quote request for something specific.
  5. The brand pays into escrow. Before you film a single second, the full amount is locked with Stripe, the payment processor behind the platform.
  6. You deliver through the platform. Upload your content directly in the order, so there is a clear record of what was delivered and when.
  7. Revisions, if agreed. If your package includes revisions, the brand can request changes within that scope.
  8. The brand approves and you get paid. Once the delivery is approved, escrow releases the funds and 90% goes to you.

How much does UGC MATCH cost for creators?

Nothing upfront. There is no subscription, no listing fee, no paid tier to unlock visibility. UGC MATCH earns money in exactly one situation: a completed order, on which it keeps a 10% commission. You keep 90%.

You can test the market with zero financial risk, and the platform only earns when you earn, so its incentive is to bring you orders, not to sell you upgrades. Many freelance platforms take 15% or more, or charge for placement on top.

How does escrow protect you from non-payment?

Non-payment is the classic UGC nightmare: you film, edit, deliver, and then the brand goes quiet. Escrow removes that risk.

When a brand places an order, Stripe locks the full payment before the work starts. The money is held securely, out of the brand's hands and not yet in yours, until the order is resolved. On approval, the funds are released and your 90% share is transferred.

Concretely, this means:

  • You never start work on a promise. If the payment is not in escrow, there is no order.
  • No invoice chasing. You do not send payment reminders or wait on someone's accounting department.
  • The brand is protected too, which makes serious brands more comfortable ordering from creators they have never worked with.

How do you set packages that sell?

Since you control your own offers, package design is your storefront. A few principles that work:

  • Offer 2 or 3 clear tiers. For example: one video, three videos, and a bundle with photos. Brands like comparing options.
  • Be specific about deliverables. "1 vertical video, 30 to 45 seconds, spoken in French, 1 revision included" sells better than "UGC video".
  • Set realistic delivery times. A deadline you always hit builds the reviews that bring the next orders.
  • Include one revision. It reassures brands, and everything beyond it is a new order.

For help choosing your numbers, see our guide on UGC creator rates and getting paid.

Do you need a big following?

No. UGC is content brands publish on their own channels, so your audience size is not the product: your content is. Brands filter by niche, style and language, not follower count. A sharp portfolio of 5 solid examples outperforms a big but generic account. If you are starting from zero, read how to become a UGC creator with no followers.

How do you get started?

The honest answer: create the profile, publish two or three packages, and treat your first orders as portfolio builders. You risk nothing financially, and every completed order adds a review that compounds.

If you are brand new to this world, start with the full guide on how to become a UGC creator. You can also browse existing creator profiles to see how others present their packages.

Ready to try? Create your free creator profile and put your first package online today.

Is UGC MATCH really free for creators?

Yes. Signup, profile, portfolio and package listings are all free, with no subscription. The only cost is a 10% commission, deducted automatically when an order is completed and paid.

How do I receive my money?

Payments run through Stripe. Once the brand approves your delivery, escrow releases the funds and your 90% share is transferred to your bank account. Arrival time depends on your bank, usually a few business days.

Can brands ask for something outside my packages?

Yes. Brands can send a custom quote request describing what they need. You set the price and the deadline, and if they accept, the order follows the same escrow flow as a standard package.

What happens if a brand refuses my delivery?

If revisions are part of the agreed package, the brand can first request changes within that scope. The payment stays locked in escrow while the order is open, and in case of a genuine dispute, platform support can step in.