A micro influencer and a UGC creator can be the same person, but you are not buying the same thing. In one case you buy their audience, in the other you buy a file.
The difference in one line
The micro influencer posts on their profile and their followers see your product. The UGC creator delivers a video that you publish, on your channels and in your ads. The first is distribution, the second is production.
What changes in the price
The micro influencer charges by followers and niche. The UGC creator charges by videos, variants and rights. For the same budget you get one post with limited reach, or several videos you push with your own budget for as long as they perform.
What changes in the rights
This is the point that causes the most trouble. A post on someone else's profile does not give you the right to use that video in your ads. If you want both, they are two lines of the same agreement, written before publication, not after.
What changes in how long the result lasts
The micro influencer brings a spike: a few days of visibility and traffic, then it drops. UGC brings an asset: a file that keeps working for months in campaigns and on product pages. One is an event, the other is infrastructure.
How to buy both at once
If the same person convinces you as a face and as an audience, buy them twice in a single agreement: one post on their profile plus ad rights on the footage. It costs less than buying them separately and gives you the spike and the asset in the same job.
Keep reading
- UGC or Influencer Marketing in Spain
- UGC for Ecommerce Stores in Spain
- UGC for Electric Bikes and Scooters in Spain
- Doing UGC Alongside a Job or Studies in Spain
- The complete UGC guide for Spain
Frequently asked questions
Are they the same thing?
No: one sells reach, the other a file with rights.
Can I use the post in my ads?
Only if you bought the rights separately.
Which lasts longer?
UGC, usable for months.
Can they be combined?
Yes, in a single agreement with two lines.
