Your inbox already contains the brief. It is enough to read it in the right order, and above all to make two columns rather than one.
Copy the exact words
That is the part everybody spoils by rewording it.
Take the sentences as they are written: clumsy, colloquial, with their mistakes and their repetitions. Those are the formulations people type when they search, and those are the ones they recognise when they hear them.
An objection reworded in the brand's vocabulary stops being an objection: it becomes an argument, and nobody recognises themselves in it.
Where to find them
Five places, in this order of yield.
Customer service messages from the last three months. Comments under the adverts, especially the negative ones. Return reasons, line by line. Questions asked in store or on the phone, if somebody notes them. And two- and three-star reviews, more useful than one-star ones, because they explain.
Count the frequency of each objection. The resulting ranking is your production order.
The recurring doubts here
Three come back more than elsewhere, and they are specific to the Argentine market.
Instalment payment: the question is no longer the price but the commitment over time, so the durability of the product and what it becomes in six months.
Delivery: where the parcel leaves from, how long it really takes, what happens if the address is in the provinces.
And after-sales service: who you talk to, how quickly, and whether the warranty applies without argument.
On price and financing statements, the wording used comes from the brand's approved documentation, and the applicable obligations are checked with the competent authority and with a lawyer before distribution.
One video per objection
That is the rule that makes the method profitable.
A video handling four doubts handles none of them properly, and it can only be run in one place. Four short videos, each on one objection, fit into four different contexts and are replaced one by one as they wear out.
The structure of each: the objection said word for word in the first two seconds, the demonstration that answers it, and the acknowledged limitation at the end. It is that limitation that makes the rest credible.
Where useful objections come from
| Source | What you find there | Effort |
|---|---|---|
| Comments on recent posts | Doubts spelled out | 15 min |
| Messages to support | Blockers before purchase | 30 min |
| Return reasons | Disappointments after purchase | 30 min |
What you do with them
One objection per video: quote it, show the proof, give the honest limit.
What does not work
Answering five objections in the same video, or denying the objection instead of handling it.
Where they are used
Four places, and advertising is only the first.
In paid advertising, where they answer a doubt before it is voiced. On the product page, next to the corresponding question. In the post-purchase message, to prevent the return. And in customer service replies, sent directly instead of a paragraph.
That last use is the least spectacular and the most profitable: it turns a video paid for once into a tool used every day.
