A trade fair is three days that can fund a year of content, or three days of loose photos nobody uses. The difference is not budget or camera, it is whether somebody built the shot list before the stand opened.

Plan beforehand, do not improvise in the aisle

The list of what is needed gets written a week ahead: product in use, a short interview with two people from the team, a testimonial from a client passing the stand, a wide shot of the venue, product detail. Without that list, you film a lot and use little.

The short interview pays most

Thirty seconds with someone from the team explaining what the company does, or with a client saying why they buy, is worth more than ten minutes of walking around. These pieces then work on the website, on social and in sales material all year.

Permissions and faces

Everyone appearing on camera has to know and agree. A fair is full of people passing through, and using someone's face in an ad without permission is an avoidable problem. A simple written authorisation, signed on the spot, solves it.

Sound before picture

A fair venue is noisy. Lapel microphone, interviews in a corner away from the main aisle, and backup B roll. A video with beautiful picture and unusable audio cannot be used, and at a fair you discover that once the stand is already dismantled.

Spread the material across the year

Everything published in the same week as the fair competes with itself. The efficient approach is publishing two or three pieces while it is hot and keeping the rest for the following months, when there is no news. It is the cheapest way to have content in the quiet months.

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Frequently asked questions

What gets prepared before the fair?

The shot list and the interviews.

Which format pays most?

The short interview with team or client.

Do I need permission from people on camera?

Yes, a simple written authorisation.

Should I publish it all that week?

No, spread it across the following months.