Finance and insurance are the vertical almost no Italian creator covers. The reason is regulation, and that is exactly why it pays more than the others.

Why supply is so thin

A creator talking about financial products without knowing the limits puts themselves and the client at risk. Most prefer to avoid it. Those who learn the rules enter a category with high budgets, little competition and clients who come back.

What cannot be done

  • Promising returns or giving the impression a result is guaranteed.
  • Giving personalised advice without the required authorisations.
  • Omitting risks when discussing products that carry them.
  • Presenting paid content as an independent opinion. In finance this is the most closely watched point.

What works instead

  • Explaining a concept, without recommending a product.
  • Showing the experience of use: what opening an account is like, how long it takes, what is needed.
  • Talking about customer service, which is the real objection in banking and insurance.
  • Comparing public conditions, reported accurately.

What the brief has to look like

Stricter than in any other category: a list of banned phrases, mandatory disclaimers, and review of the script before filming, not of the video after. In finance you correct the text, not the edit.

What it pays

Above average, because the barrier to entry is real. A creator who has already worked with an institution without incident becomes a partner who is hard to replace, and the rates reflect that.

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Frequently asked questions

Why do few creators cover it?

Because it is regulated and demands care.

Can returns be promised?

Never.

What can be shown?

The experience of use and explanations of concepts.

When is the review done?

The script before filming, not the video after.