In Argentina email competes with WhatsApp and loses on speed. But it wins at something no chat solves: it is the only channel where you can tell something long to a person who already bought, without interrupting them.

Video does not play in the inbox

Almost no email client plays video inside the message. What you send is a thumbnail with a play button linking to the product page or a landing page. It sounds like a technical detail and it is the difference between an email that works and one that renders broken in half of all inboxes.

Where it fits in each flow

In abandoned cart, the video answers the doubt that stopped the purchase. In post purchase, it shows how to use the product in the first days, which is when a second order or a return gets decided. In win back, a new face works better than a discount, because discounts train people to wait.

Post purchase has the best return

A customer who uses the product wrong does not come back and leaves a lukewarm review. A short usage video sent at 48 hours cuts returns and lifts repeat orders without touching price. It is the highest return application and almost nobody builds it.

A clean list beats a big one

Emailing people who never agreed wrecks your sending reputation and stops your messages reaching even those who do want them. Unticked box, a record of consent, one click unsubscribe. A small clean list outperforms a large bought one.

How to measure it

Do not look only at opens, look at thirty day purchases from people who saw the video against those who got the email without it. If that gap does not appear, try another angle before writing off the channel.

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Frequently asked questions

Can I embed video in an email?

In practice no, use a thumbnail with a link.

Which flow do I build first?

Post purchase at 48 hours.

Does it work to win back customers?

Yes, better than a discount.

Can I email my whole database?

Only people who gave consent.