The Brazilian UGC market, explained
The five guides to read before any of the others. They answer what the term actually covers, how large the market is here, which cities supply the creators, where UGC sits in a funnel, and which marketplaces operate in Brazil rather than merely accept Brazilian sign-ups. The first of them is the most read page of the entire Brazilian cocon, which says something about how early most people are in this.
5 guides
How UGC Fits the Marketing Funnel in Brazil
How brands in Brazil use different UGC at the top, middle and bottom of the funnel, with formats for each stage.
The UGC Market in Brazil: Why Brands Should Pay Attention
Why user generated content is booming in Brazil, how the creator economy works there, and why brands should tap Brazilian creators.
Top Brazilian Cities for UGC Creators
Where UGC creators and demand cluster in Brazil, from Sao Paulo to Rio, and how to work remotely too.
UGC for Shopee and Mercado Livre Sellers in Brazil
How marketplace sellers in Brazil use UGC to boost listings and ads on Shopee, Mercado Livre and Amazon.
What Is UGC? A Simple Guide for Brazil
A clear definition of user generated content, how it differs from influencer content and ads, and why it matters in Brazil.