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UGC sector by sector in Brazil

A Brazilian sector is not a translated version of its American equivalent. Lingerie here is a domestic manufacturing industry with its own vocabulary of fit, drugstores are a retail format that sells cosmetics as much as medicine, and curly haircare is a market that took a decade to be served properly and does not forgive being addressed generically. These are the guides that treat each one as its own buyer.

39 guides

UGC for Activewear and Moda Fitness in Brazil

How activewear and moda fitness brands in Brazil use UGC, the try-on and workout formats, and how creators deliver.

UGC for Aesthetic and Health Clinics in Brazil

How clinics in Brazil use patient style UGC to fill appointments, the formats that work, and the rules to respect.

UGC for Agribusiness Brands in Brazil

Machinery, inputs, genetics and rural services buy video from people who actually work the land, and pay well for credibility.

UGC for Automotive Brands in Brazil

How car brands, dealers and parts sellers in Brazil use UGC, the formats that convert, and how to start.

UGC for Baby and Maternity Brands in Brazil

Baby and maternity as a UGC niche in Brazil, why trust matters, and how creators and brands collaborate.

UGC for Beauty in Brazil: A Creator and Brand Guide

Why beauty is a top UGC niche in Brazil, the formats that work, and how creators and beauty brands collaborate.

UGC for Beverage Brands in Brazil

How drink brands in Brazil use UGC, from energy drinks to beer and juices, with the formats and the advertising rules.

UGC for Cleaning and Home Care Brands in Brazil

Why cleaning products are made for UGC in Brazil, the satisfying formats that convert, and how to brief them.

UGC for Coffee Brands and Cafes in Brazil

How coffee brands, cafes and specialty roasters in Brazil use UGC, the formats that work, and how to start.

UGC for E-commerce in Brazil

How Brazilian online stores use UGC to lift conversions with product videos, reviews and ads, and how to start.

UGC for Events, Weddings and Parties in Brazil

Debut parties, weddings and graduations are a serious industry here, and every supplier in the chain needs proof it delivers.

UGC for Eyewear Brands in Brazil

How eyewear and sunglasses brands in Brazil use UGC, try-on and styling formats, and how creators deliver.

UGC for Fashion in Brazil

How fashion works as a UGC niche in Brazil, try-on and styling formats, and how creators and brands team up.

UGC for Finance and Fintech in Brazil

How banks, fintechs and finance apps in Brazil use UGC, trust and compliance notes, and the formats that work.

UGC for Fitness and Wellness in Brazil

Fitness and wellness as a UGC niche in Brazil, the formats that work, and how creators and brands collaborate.

UGC for Food, Drinks and Restaurants in Brazil

How food, delivery and restaurant brands in Brazil use UGC, the formats that convert, and how to start.

UGC for Footwear Brands in Brazil

How shoe and sneaker brands in Brazil use UGC, the on-foot and styling formats, and how creators deliver.

UGC for Franchises and Store Networks in Brazil

One brand, two hundred owners and two hundred Instagram accounts. How to give the network content it will actually use.

UGC for Games and Gaming in Brazil

Gaming as a UGC niche in Brazil, the formats that work, and how creators and game brands collaborate.

UGC for Haircare and Curly Hair Brands in Brazil

One of the largest haircare markets on earth, with an audience that knows its own hair type better than most brands do.

UGC for Home and Decor in Brazil

Home and decor as a UGC niche in Brazil, the formats that sell, and how creators and brands work together.

UGC for Home Improvement and Reforma in Brazil

How building-materials, tools and reforma brands in Brazil use UGC, before-after and how-to formats, and how to start.

UGC for Jewelry and Semijoias in Brazil

How jewelry and semijoias brands in Brazil use UGC, the formats that sell, and how creators shoot them well.

UGC for Kids and Toy Brands in Brazil

How toy and kids brands in Brazil use UGC, why parent trust matters, safety notes, and the formats that work.

UGC for Lingerie and Moda Intima in Brazil

How lingerie and moda intima brands in Brazil use UGC tastefully, the fit and comfort formats, and how creators deliver.

UGC for Online Courses and Edtech in Brazil

How course creators and edtech brands in Brazil use student UGC to sell, and the formats that beat a sales page.

UGC for Pet Brands in Brazil

Pets as a UGC niche in Brazil, the formats that work, and how creators and pet brands collaborate.

UGC for Pharmacies and Drugstores in Brazil

Drugstore chains are among the biggest advertisers in Brazil, and health claims are regulated. What a creator may say, and what sells.

UGC for Real Estate in Brazil

How agents, developers and proptechs in Brazil use UGC, the tour and testimonial formats, and how creators shoot them.

UGC for Skincare Brands in Brazil

How skincare and dermocosmetic brands in Brazil use UGC, routine and results formats, with honest-claim caution.

UGC for Solar Energy Companies in Brazil

A high ticket purchase sold on a bill comparison. The content that works shows the invoice, not the panel.

UGC for Subscription Boxes in Brazil

How subscription box and club brands in Brazil use UGC, the unboxing and routine formats, and how to source creators.

UGC for Supplements and Health Brands in Brazil

How supplement and health brands in Brazil use UGC, trust and Anvisa compliance notes, and the formats that work.

UGC for Sustainable Brands in Brazil

How sustainable and eco brands in Brazil use UGC, avoiding greenwashing, and the formats that build real trust.

UGC for Swimwear and Beachwear Brands in Brazil

Brazil sets the reference for this category worldwide. Fit, movement and real bodies decide the sale, and the season starts in September.

UGC for Tech and Electronics in Brazil

Tech and electronics as a UGC niche in Brazil, the formats that convert, and how creators and brands work together.

UGC for TikTok Shop Sellers in Brazil

Video is the shelf. How Brazilian sellers use creator content and live commerce to turn a feed into a checkout.

UGC for Travel and Tourism in Brazil

Travel as a UGC niche in Brazil, the content hotels and tourism brands want, and how creators deliver it.

UGC for Watch Brands in Brazil

How watch and smartwatch brands in Brazil use UGC, the wrist-shot and styling formats, and how creators deliver.

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