The Brazilian UGC calendar
Brazil runs on a commercial calendar that does not match the northern one, and briefing against the wrong version is how a campaign arrives two weeks after its moment. Carnival is a national pause that swallows production, back to school lands in February and again in August, Mothers Day is the second retail peak of the year rather than a minor date, and Black Friday arrived late and became enormous. Filming schedules follow from that, not the other way round.
6 guides
A UGC Seasonal Calendar for Brazilian Brands
The key Brazilian retail dates for planning UGC across the year, from Carnaval to Black Friday and Natal.
How to Use UGC for a Product Launch in Brazil
How Brazilian brands plan UGC around a launch: teaser, reveal, first-impressions, and sustaining momentum.
UGC for Back to School and Stationery in Brazil
The Brazilian school year starts in February, which puts the biggest retail week of the category in the middle of summer.
UGC for Black Friday and Seasonal Campaigns in Brazil
How Brazilian brands use UGC for Black Friday, Natal and other peak seasons: planning, formats and timing.
UGC for Carnival and Seasonal Campaigns in Brazil
How Brazilian brands use UGC for Carnival and other peak seasons: planning, formats and timing.
UGC for Mother's Day Campaigns in Brazil
How Brazilian brands plan UGC for Dia das Maes, one of the biggest retail dates, with formats and timing.