The Spanish commercial calendar for UGC
The Spanish retail year is not the generic one, and three of its peaks punish a plan copied from elsewhere. The rebajas are a period with its own rules on how a reduction may be announced. Semana Santa moves every year, so a campaign locked to a date misses it outright. And the vuelta al cole starts on a different day in each comunidad, which turns one launch into several. These eight guides say what to film for each and when to have it ready.
8 guides
UGC for Back to School in Spain
Term starts on different dates by region and the buying window is three weeks. How to film in July for September.
UGC for Black Friday in Spain
The week everything costs double and nothing is available. What to film in September and what to keep for the last three days.
UGC for Easter Week and Long Weekends in Spain
A moving date that reshuffles the spring calendar every year, and the categories that live off it.
UGC for Mother and Father Day in Spain
Two dates that do not fall where most brands assume, and a gift buyer who needs reassurance, not inspiration.
UGC for the Christmas Season in Spain
The buyer is not the user, and the season runs to the sixth of January. What that changes in every brief.
UGC for the January and July Sales in Spain
Rebajas are a national habit, not a promotion. How to sell without training your customers to wait for them.
UGC for the Summer Season in Spain
August empties the offices but not the phones. How to keep selling through the month everyone writes off.
UGC for Valentine and Gift Moments in Spain
A short window, a nervous buyer and a delivery deadline. The three videos that carry the whole campaign.