Blog
Tips, guides and stories about UGC and creator marketing.
AI Video or Real Creator: the Question Is Asked Shot by Shot
Generation handles whatever does not need to be true. It fails on the hand that handles, the testimonial and the before and after, that is, on what sells.
Micro-Influencer or UGC Creator: One Question Separates Them
Who presses publish. The audience, the price, the disclosure duty and what the brand keeps all follow from it, never the other way round.
In House or Freelance Creator: What Actually Decides
Neither quality nor unit cost: it is how regular the need is that settles it, and that is calculated with your variables, not with a ready made threshold.
UGC or Influencer Marketing: Two Budget Lines
One is media spend, the other production spend. The indicator you are accountable for this quarter settles it before you do.
Product Photo or Creator Video: the Doubt Decides, Not the Budget
A grid by purchase doubt rather than a rule: some categories are settled by still images, others by sequences, and many by both.
UGC or Stock Footage: Read Two Contracts, Not Two Prices
A stock licence is a standard form contract, an assignment is negotiated. Exclusivity, excluded uses and the end of licence decide before price does.
How to Position Yourself on a UGC Marketplace in France
Positioning is not written in a biography but in the fields that make up the card: the sector, the format you hold, and the intended use of the video.
How to Reply to a Brand Enquiry in France
Five questions to send back before any figure, and a written quote that is not compulsory for a content service, which is exactly why it sets you apart.
How to Build UGC Packages for the French Market
A package is not set apart by a number of videos but by the usage window it grants: duration, territory and placements.
Reputation and Reviews: What a French Brand Checks
Three registers rather than one: what other clients said, what can be checked without you, and the risk you create once the video is out.
How to Apply to a UGC Brief in France
Sorting happens in a spreadsheet, not an inbox, and the usage rights line of the brief decides your price before your showreel does.
How to Get Found by Brands in France
Two routes that do not ask for the same thing: the filter, which makes you visible, and the check, which decides whether a brand dares to write.
UGC for Outdoor and Sports Brands in Germany
Show the figures rather than read them out, shoot in real conditions or say so, and why the calendar follows the use season and not the buying season.
UGC for Meal Kits and Subscription Deliveries in Germany
The second price nobody states, what the cancellation provision requires and what it precisely does not say, and the shot that decides after three weeks.
UGC for Further Training and Online Courses in Germany
Three cumulative conditions behind the word funded, what the testimonial promises without saying so, and what can be filmed of a product with no object.
UGC for E-Bikes and Micromobility in Germany
Three buying routes, three videos, what the company bicycle tax rule actually says, and the range you cannot promise.
UGC for Furniture and Interiors Brands in Germany
What the video must prove that a photo cannot, which situations make a delivery fail, and why colour accuracy is the most expensive inaccuracy.
UGC for Mattress and Sleep Brands in Germany
What can be filmed when the benefit is invisible, why the test verdict needs a licence, and the trial nights as a contractual promise.
UGC for Heat Pumps and Solar in Germany
Three numbers that age badly on video, what can be shown without putting a figure on it, and why the building decides rather than the product.
UGC for Refurbished and Second Hand in Germany
Statutory liability, guarantee and condition grade are three things, a video can create a guarantee, and the visible scratch is a selling point.
Alcohol Advertising in UGC Videos in Spain
It is not prohibited: seven conditions can sink it, one positive obligation gets forgotten, and the time slots do not apply on a video platform.
Minors on Screen on a UGC Shoot in Spain
Four axes with four texts and four decision makers, a labour authorisation almost nobody requests, and a consent that does not fix everything.
Health and Food Claims in Spanish UGC
Five separate regimes depending on the product and the claim, and a ban on testimonials that hits exactly the natural UGC format.
Advertising Disclosure for UGC in Spain
There is no single rule but three, with different scopes: the LSSI does not ask about payment, the LCD does, and article 94 creates a separate figure.