Blog
Tips, guides and stories about UGC and creator marketing.
Who Hires UGC Creators in Portugal
Most Portuguese companies think creator video is for beauty ecommerce. That belief is why half the economy here never buys it.
Invoicing UGC Work in Portugal: IVA and Withholding
Your first green receipt will pay you less than you invoiced. Nothing went wrong, and here is exactly what happened.
What to Charge for UGC in Portugal
The price is not one number, it is three lines. Here is how they stack, and the line most creators give away.
Opening Activity as a UGC Creator in Portugal
Recibos verdes, the green receipt that lets a company pay you, and the three decisions you make on the day you register.
The UGC Market in Portugal
A small market with European budgets, a language that reaches two continents, and almost no local creator supply.
UGC Video on Amazon.ca Listings
A listing video is a reference asset, not entertainment, and the Canadian marketplace has its own bilingual requirements.
UGC on Facebook in Canada
Still the largest platform outside the big cities, and one where news links have been blocked since 2023.
UGC on YouTube Shorts in Canada
The platform where a video keeps being found for years, which changes what is worth filming.
UGC on Pinterest in Canada
The platform where people are planning rather than scrolling, which makes seasonal content behave completely differently.
Running UGC in Meta Ads in Canada
How many variants a Canadian audience needs, what gets rejected, and why bilingual targeting changes the maths.
UGC on LinkedIn for B2B in Canada
The platform Canadian business buyers actually use, and the one where polished video performs worse than a phone recording.
UGC on Instagram Reels in Canada
The platform most Canadian brands start with, and the one where the same video has to work in two feeds at once.
UGC for Insurance Brands in Canada
A product nobody wants to think about, sold on trust and clarity rather than on features.
UGC for Appliance Brands in Canada
A purchase made once a decade, researched obsessively, and decided on things a spec sheet never mentions.
UGC for Logistics and Transport in Canada
The second largest country on earth runs on freight, and every one of those companies is short of drivers.
UGC for Travel and Luggage Brands in Canada
Long distances, cold departures and warm arrivals: what a Canadian traveller actually needs to see before buying.
The Tutorial Format in UGC
The format that sells by teaching, and the one where showing the difficulty outperforms showing the result.
The Unboxing Format in UGC
A format everybody dismisses as tired that still converts, because it answers a question the product page never does.
UGC for Telecom Brands in Canada
A market with famously low customer satisfaction, where a credible video has an unusually large gap to fill.
UGC for Banks and Credit Unions in Canada
A heavily regulated category where the compliance review decides more than the creative brief does.
The Testimonial Format in UGC
The oldest format in advertising and the easiest to make unbelievable. What separates a real one from a recited one.
The Day in the Life Format in UGC
A format that sells by context rather than by demonstration, and the one most often filmed badly.
UGC on TikTok in Canada
What performs in a Canadian feed, why the French speaking side behaves differently, and how the ad rules apply here.
The Problem and Solution Format in UGC
The most reliable structure in direct response, and the one that fails when the problem is invented.