Blog
Tips, guides and stories about UGC and creator marketing.
Invoicing United States Clients From Canada
Currency, sales tax on exported services, the forms an American client will ask for, and how the money actually arrives.
The Buy Local Reflex in Quebec
A consumer habit strong enough to change a purchase, and a claim that gets checked in the comments within an hour.
QST for Creators in Quebec
Quebec runs its own sales tax alongside the federal one, with its own registration and its own filings.
UGC for Gaming Brands in Canada
The most sceptical audience on the internet, and the one that punishes an inauthentic video hardest.
Cultural References That Only Work in Quebec
A market with its own television, its own comedians and its own shared jokes, none of which travel from Toronto.
Casting Quebec Creators Properly
A French speaker from France is not a substitute, and the audience notices within one sentence.
UGC for Home Renovation and DIY in Canada
A category where the audience is deciding whether they can do it themselves, and the video is the deciding factor.
Dub the Video or Film It Again in French
Subtitles, voice over and a second shoot cost three different amounts and produce three very different results.
Incorporate or Stay Self Employed in Canada
What incorporation actually buys a creator, what it costs every year, and the income level where the question becomes real.
Misleading Advertising Rules and UGC in Canada
What counts as a misleading representation in Canada, why the general impression is what matters, and where creator video gets brands into trouble.
Alcohol Advertising Rules and UGC in Canada
Every province sets its own rules, and a national campaign has to satisfy the strictest of them.
Canada s Anti Spam Law and Creator Outreach
One of the strictest anti spam regimes in the world, and it applies to the cold email a brand sends a creator.
Disclosing Paid Content in Canada
When a creator has to say a video is paid, how clearly, and why burying it in a caption does not count.
UGC Creators in Val d Or and Abitibi
Mining, forestry and a remote region where the few creators who deliver reliably charge what they like.
UGC Creators in St John s, Newfoundland
An island market with an accent, a look and a half hour time zone of its own, and no competition worth the name.
UGC Creators in Hamilton
Steel, health care and a city an hour from Toronto with Toronto clients and none of the Toronto competition.
UGC Creators in Windsor
The most American city in Canada, across a river from Detroit, where cross border work is a normal part of the job.
UGC Creators in Kelowna and the Okanagan
Wine, lakes, tourism and the most reliable summer light in Canada, with a season that pays for the whole year.
Substantiating Performance Claims in Canada
A performance claim has to be tested before it airs, not after somebody complains. What that means for a creator script.
Made in Canada Claims in Creator Video
Two different claims with two different thresholds, and a buying public that now checks.
Quebec Language Law and Your Advertising
What the Charter actually requires of commercial advertising, and the difference between having French and being compliant.
UGC Creators in Kitchener and Waterloo
The densest technology cluster in Canada outside Toronto, full of companies that need to explain complicated products simply.
UGC Creators in Saint Jerome
The gateway to the Laurentians, with a commuter economy, outdoor tourism and Montreal budgets within reach.
Privacy Rules and UGC Filming in Canada
Filming people, collecting data and the Quebec rules that go further than the federal ones.