Blog
Tips, guides and stories about UGC and creator marketing.
UGC for Grocery and FMCG Brands in Belgium
Someone will ask what the content converted at. If you sell through supermarkets there is no answer, and inventing one is how the budget gets cut.
UGC for Tourism and Hospitality in Portugal
The video that fills your rooms in August is shot in March. Most places commission it in June.
UGC in the UK: Agency or Direct?
Everyone asks which is better. That question predicts nothing, and there is one that does.
How to Find UGC Clients in Belgium
The most common answer to a prospecting email here is nothing, and nothing is the one answer that never tells you why.
UGC Usage Rights in Portugal: What You Are Actually Selling
The message that closes nine deals out of ten names a price, a date and a number of videos. It names one of the four things you are selling.
UGC Advertising Disclosure Rules in the UK
The rule that catches brands out is not about money, and the ruling does not name the creator alone.
VAT for UGC Creators in the UK
You can probably register for VAT today. The interesting question is not whether you can, it is whether you should.
UGC Creators in Manchester
When a London brand decides its national campaign should not sound like London, this is usually where it looks.
UGC Creators in London
That square you were going to film in probably is not public. Neither is the station concourse, or most of the shopping street.
Who Hires UGC Creators in the UK
Britain does not have a creator shortage. It has four, and they are all in the same kind of place.
What to Charge for UGC in the UK
Two creators film the same product on the same afternoon. One invoices three times the other. The difference is not the filming.
Setting Up as a Sole Trader UGC Creator in the UK
Nobody has to let you start here. That freedom is exactly what creates the problem eighteen months later.
The UGC Market in the United Kingdom
Assume your British client has already worked with creators. Everything about how you approach them follows from that.
Invoicing and VAT for UGC Creators in Belgium
The transfer matches the invoice exactly here, and that is precisely what lulls creators to sleep.
UGC Creators in Flanders
Flanders has no capital. That single absence decides how a creator builds a client base here.
UGC Creators in Brussels
You can reach more potential clients on foot here than in the rest of Belgium by car. The catch is that they do not speak the same language.
Who Hires UGC Creators in Belgium
"I cannot change the campaign, but I can localise it." Learn to hear that sentence, because it tells you exactly what to sell.
Flemish Dutch and Belgian French in Your UGC
You produced two versions with two creators and it still landed flat. The creators were probably from the wrong countries.
What to Charge for UGC in Belgium
"Why is this twice the price?" is the first thing a Belgian client says about a quote. The answer is in the third column.
Setting Up as a Self Employed Creator in Belgium
The bill that ends careers here does not arrive in year one. It arrives in year three, and it is calculated on the year you had in between.
The UGC Market in Belgium
Brands keep asking which language their Belgian video should be in. The question has no answer, and that is the whole briefing.
European or Brazilian Portuguese for Your UGC
One word can end a campaign. Rapariga means girl in Lisbon and something rude in Sao Paulo, and no translation tool will warn you.
UGC Creators in Porto
Your best clients here are a forty minute drive out of the city, in buildings with no sign on the door.
UGC Creators in Lisbon
Half the clients who will hire you in Lisbon are going to brief you in English. Plan for that before you plan anything else.