Blog
Tips, guides and stories about UGC and creator marketing.
Working with Clients on Both Sides of Belgium
Every creator with clients in both halves reports the same difference. They are not imagining it. The explanation they give is wrong.
Portuguese Wine and Food Abroad: The Name Problem
Somebody drank your wine on Tuesday, liked it, and could not name it on Friday. That is the whole export problem.
Working with Agencies as a UGC Creator in the UK
Somewhere in that agency there is a list. You are on it or you are not, and nothing about your last video matters as much as that.
Belgian Heritage Brands: Two Markets, Two Contents
Belgian. Abroad it is doing work you never paid for. In Belgium it means nothing at all, and it is the same word.
Working as a UGC Creator in Madeira and the Azores
Your calendar is not the constraint. The parcel is.
The UGC Calendar in the UK: When to Commission
Everything else here says Britain has more creators than you can use. For about ten weeks a year, that is not true.
German-speaking UGC Creators in Belgium
Belgium has three official languages. Almost everything written about Belgian content mentions two.
UGC for Startups in Portugal
The video arrives six weeks after the brief. In that time you shipped four releases and renamed a feature. The video is fine, and it is already out of date.
Working as a UGC Creator in Scotland
You quoted less because you are in Glasgow. Nobody asked you to.
Belgian Brands Expanding Abroad: What Your Content Cannot Carry
A Flemish brand looks at the Netherlands. A Walloon brand looks at France. Both are wrong for the same reason, and it is not the one about size.
Turning One Job into a Recurring Client in Portugal
The best moment to sell your next three months was twenty minutes after you delivered, and you spent it being relieved.
Testing UGC at Volume in the UK
You made one video, it did fine, and you now know nothing. That is not a criticism of the video.
Delivering Bilingual UGC in Belgium
You are about to film the same video twice. The giveaway is the shirt.
Hiring UGC Creators in Portugal: A Guide for Foreign Brands
Same time zone as London, same currency as Paris, same single market as both. This is not offshoring, and treating it as a cost decision picks the wrong person.
Niche or Generalist as a UGC Creator in the UK
A brand searching your category will find hundreds of you. You need a sentence that removes most of them, and "I make good videos" removes none.
UGC for European Organisations in Brussels
Every content brief has a line for the audience. Yours says Europe, and that line is the reason the content will not work.
Invoicing Foreign Clients as a UGC Creator in Portugal
There is no such thing as a client abroad. There are three of them, and they take three different invoices.
B2B UGC in the UK: What Actually Works
Nobody watching your B2B video can buy from you. Everything else follows from that.
Going Full Time as a UGC Creator in Belgium
Look at your payslip. Most of what it buys you is not printed on it, and that is the part you are actually replacing.
UGC for Portuguese E-commerce Brands
Open your orders and sort by country. For most Portuguese brands, the top line is not Portugal, and that changes every brief you write.
Filming UGC in British Light
In December you have a few usable hours, and they are the same hours your clients are at work.
Working as a UGC Creator in Wallonia
Your competition is not in Antwerp. It is in Lille, and that is why Walloon creators price themselves wrong.
Working as a UGC Creator in the Algarve
Your first client here may not speak Portuguese with you, and the region is longer than the phrase "I cover the Algarve" suggests.
Getting Paid as a UGC Creator in the UK
The money lands eleven weeks after delivery. The decision that made it eleven weeks was taken before you switched the camera on.