Blog
Tips, guides and stories about UGC and creator marketing.
Turning One Job into a Recurring Client in Portugal
The best moment to sell your next three months was twenty minutes after you delivered, and you spent it being relieved.
Testing UGC at Volume in the UK
You made one video, it did fine, and you now know nothing. That is not a criticism of the video.
Delivering Bilingual UGC in Belgium
You are about to film the same video twice. The giveaway is the shirt. What changes between the two, and what must not.
Hiring UGC Creators in Portugal: A Guide for Foreign Brands
Same time zone as London, same currency as Paris, same single market as both. This is not offshoring, and treating it as a cost decision picks the wrong person.
Niche or Generalist as a UGC Creator in the UK
A brand searching your category will find hundreds of you. You need a sentence that removes most of them, and "I make good videos" removes none.
UGC for European Organisations in Brussels
Every content brief has a line for the audience. Yours says Europe, and that line is the reason the content will not work.
Invoicing Foreign Clients as a UGC Creator in Portugal
There is no such thing as a client abroad. There are three of them, and they take three different invoices.
B2B UGC in the UK: What Actually Works
Nobody watching your B2B video can buy from you. Everything else follows from that.
Going Full Time as a UGC Creator in Belgium
Look at your payslip. Most of what it buys you is not printed on it, and that is the part you are actually replacing.
UGC for Portuguese E-commerce Brands
Open your orders and sort by country. For most Portuguese brands, the top line is not Portugal, and that changes every brief you write.
Filming UGC in British Light
In December you have a few usable hours, and they are the same hours your clients are at work.
Working as a UGC Creator in Wallonia
Your competition is not in Antwerp. It is in Lille, and that is why Walloon creators price themselves wrong.
Working as a UGC Creator in the Algarve
Your first client here may not speak Portuguese with you, and the region is longer than the phrase "I cover the Algarve" suggests.
Getting Paid as a UGC Creator in the UK
The money lands eleven weeks after delivery. The decision that made it eleven weeks was taken before you switched the camera on.
UGC for Grocery and FMCG Brands in Belgium
Someone will ask what the content converted at. If you sell through supermarkets there is no answer, and inventing one is how the budget gets cut.
UGC for Tourism and Hospitality in Portugal
The video that fills your rooms in August is shot in March. Most places commission it in June.
UGC in the UK: Agency or Direct?
Everyone asks which is better. That question predicts nothing, and there is one that does.
How to Find UGC Clients in Belgium
The most common answer to a prospecting email here is nothing, and nothing is the one answer that never tells you why.
UGC Usage Rights in Portugal: What You Are Actually Selling
The message that closes nine deals out of ten names a price, a date and a number of videos. It names one of the four things you are selling.
UGC Advertising Disclosure Rules in the UK
The rule that catches brands out is not about money, and the ruling does not name the creator alone.
VAT for UGC Creators in the UK
You can probably register for VAT today. The interesting question is not whether you can, it is whether you should.
UGC Creators in Manchester
When a London brand decides its national campaign should not sound like London, this is usually where it looks.
UGC Creators in London
That square you were going to film in probably is not public. Neither is the station concourse, or most of the shopping street.
Who Hires UGC Creators in the UK
Britain does not have a creator shortage. It has four, and they are all in the same kind of place.