Blog
Tips, guides and stories about UGC and creator marketing.
Building a First Portfolio Before Anybody Hires You
A brand opens your best video, watches the beginning, and then scrolls to see how many others exist. The second half of that sentence is the whole problem.
The Best Line in the Video Is the One You Will Have to Cut
In UGC you are not buying a video. You are buying sentences you did not write, and every one of them is now a claim you have to be able to stand behind.
"You Said You Were Bilingual"
It is not an accusation yet. It becomes one about forty minutes later, and by then the shoot is already lost for both of you.
Saudade Is a Beautiful Word and a Bad Brief
The Portuguese abroad are not one market, and the half with the credit card is not the half your nostalgia campaign is speaking to.
What Nobody Tells You Before Your First Tax Return
This will not tell you what you owe. It will tell you why January is hard, which is a different problem and the one you can actually solve.
Belgium Runs on Two Calendars
Ask a Belgian marketing team when the school holidays start and watch them ask you which ones. Your single national campaign has a problem.
The Worst Two Hours to Film in Portugal
They are also the two hours most people are free. The light everybody envies here is the light that ruins takes, and the usual advice makes it worse.
The Zero in Your Gifting Budget
A gifting only campaign appears in the budget as zero. It is the one number in the plan that is definitely wrong.
The Owner Wants to Be in the Video
Your instinct is to say no. In a country full of owner run businesses, that instinct costs you the one thing a competitor cannot copy.
In Portugal Your Video Competes With the Calendar
A shopper standing in the aisle with their phone out is not deciding whether they want your product. They are deciding whether this is the week to buy it.
Ad Labels Are Your Problem, Not the Brand’s
Most creators think the label depends on what they said about the product. It depends on what they received for it, and the obligation is personal.
Your Belgian Campaign Is Already International
Your best performing video last month was probably watched mostly by people who cannot buy from you. In Belgium that is the default, not an accident.
In Portugal, Your Price Is Public
Sooner or later a brand you have never worked with will quote you a price you once gave to somebody else. Here is why, and what to do instead of discounting.
Casting a British Voice for UGC
Somewhere in most UK casting briefs is a line asking for clear, neutral English. It is asking for something else, and it is costing you the take.
Working with Clients on Both Sides of Belgium
Every creator with clients in both halves reports the same difference. They are not imagining it. The explanation they give is wrong.
Portuguese Wine and Food Abroad: The Name Problem
Somebody drank your wine on Tuesday, liked it, and could not name it on Friday. That is the whole export problem.
Working with Agencies as a UGC Creator in the UK
Somewhere in that agency there is a list. You are on it or you are not, and nothing about your last video matters as much as that.
Belgian Heritage Brands: Two Markets, Two Contents
Belgian. Abroad it is doing work you never paid for. In Belgium it means nothing at all, and it is the same word.
Working as a UGC Creator in Madeira and the Azores
Your calendar is not the constraint. The parcel is. What island logistics change in the quote, the deadline and the shoot.
The UGC Calendar in the UK: When to Commission
Everything else here says Britain has more creators than you can use. For about ten weeks a year, that is not true.
German-speaking UGC Creators in Belgium
Belgium has three official languages. Almost everything written about Belgian content mentions two.
UGC for Startups in Portugal
The video arrives six weeks after the brief. In that time you shipped four releases and renamed a feature. The video is fine, and it is already out of date.
Working as a UGC Creator in Scotland
You quoted less because you are in Glasgow. Nobody asked you to. What distance really costs, and what is billed on top.
Belgian Brands Expanding Abroad: What Your Content Cannot Carry
A Flemish brand looks at the Netherlands. A Walloon brand looks at France. Both are wrong for the same reason, and it is not the one about size.