Blog
Tips, guides and stories about UGC and creator marketing.
What to Charge for UGC in the UK
Two creators film the same product on the same afternoon. One invoices three times the other. The difference is not the filming.
Setting Up as a Sole Trader UGC Creator in the UK
Nobody has to let you start here. That freedom is exactly what creates the problem eighteen months later.
The UGC Market in the United Kingdom
Assume your British client has already worked with creators. Everything about how you approach them follows from that.
Invoicing and VAT for UGC Creators in Belgium
The transfer matches the invoice exactly here, and that is precisely what lulls creators to sleep.
UGC Creators in Flanders
Flanders has no capital. That single absence decides how a creator builds a client base here.
UGC Creators in Brussels
You can reach more potential clients on foot here than in the rest of Belgium by car. The catch is that they do not speak the same language.
Who Hires UGC Creators in Belgium
"I cannot change the campaign, but I can localise it." Learn to hear that sentence, because it tells you exactly what to sell.
Flemish Dutch and Belgian French in Your UGC
You produced two versions with two creators and it still landed flat. The creators were probably from the wrong countries.
What to Charge for UGC in Belgium
"Why is this twice the price?" is the first thing a Belgian client says about a quote. The answer is in the third column.
Setting Up as a Self Employed Creator in Belgium
The bill that ends careers here does not arrive in year one. It arrives in year three, and it is calculated on the year you had in between.
The UGC Market in Belgium
Brands keep asking which language their Belgian video should be in. The question has no answer, and that is the whole briefing.
European or Brazilian Portuguese for Your UGC
One word can end a campaign. Rapariga means girl in Lisbon and something rude in Sao Paulo, and no translation tool will warn you.
UGC Creators in Porto
Your best clients here are a forty minute drive out of the city, in buildings with no sign on the door.
UGC Creators in Lisbon
Half the clients who will hire you in Lisbon are going to brief you in English. Plan for that before you plan anything else.
Who Hires UGC Creators in Portugal
Most Portuguese companies think creator video is for beauty ecommerce. That belief is why half the economy here never buys it.
Invoicing UGC Work in Portugal: IVA and Withholding
Your first green receipt will pay you less than you invoiced. Nothing went wrong, and here is exactly what happened.
What to Charge for UGC in Portugal
The price is not one number, it is three lines. Here is how they stack, and the line most creators give away.
Opening Activity as a UGC Creator in Portugal
Recibos verdes, the green receipt that lets a company pay you, and the three decisions you make on the day you register.
The UGC Market in Portugal
A small market with European budgets, a language that reaches two continents, and almost no local creator supply.
UGC Video on Amazon.ca Listings
A listing video is a reference asset, not entertainment, and the Canadian marketplace has its own bilingual requirements.
UGC on Facebook in Canada
Still the largest platform outside the big cities, and one where news links have been blocked since 2023.
UGC on YouTube Shorts in Canada
The platform where a video keeps being found for years, which changes what is worth filming.
UGC on Pinterest in Canada
The platform where people are planning rather than scrolling, which makes seasonal content behave completely differently.
Running UGC in Meta Ads in Canada
How many variants a Canadian audience needs, what gets rejected, and why bilingual targeting changes the maths.