Blog
Tips, guides and stories about UGC and creator marketing.
UGC for Mother and Father Day in Argentina
October and June, not the international dates. The biggest retail date after Christmas and how to prepare it.
UGC Creators in Corrientes
Rice, citrus, cattle and a strong regional identity. Almost no local supply and clients who have never hired a creator.
UGC for CyberMonday in Argentina
The second big date of the year, closer to Christmas and with a buyer comparing instalment plans, not prices.
Selling Around the Aguinaldo in Argentina
Two months a year when household cash jumps. The calendar item almost no foreign brand plans for.
UGC for the Summer Season in Argentina
January empties the cities and fills the coast. Where the audience actually is and what it buys there.
UGC for Children Day in Argentina
August, mid winter, and a date that saves the quarter for toys, tech and clothing brands.
UGC for Easter Week and Long Weekends in Spain
A moving date that reshuffles the spring calendar every year, and the categories that live off it.
How to Communicate Instalments on Video in Argentina
Financing decides more purchases than price. Where it belongs in the script and what you cannot say.
UGC Creators in San Juan
Mining, wine and some of the most reliable light in the country. A small market where being the only one pays.
UGC for Back to School in Argentina
February buying with December money, a list from the school and a family counting every item.
UGC for Christmas and Reyes in Argentina
A summer Christmas, a second wave in January, and a gift buyer deciding under thirty degrees.
UGC Creators in Posadas and Misiones
Yerba mate, tea and a triple border. Content that has to work for Argentine, Paraguayan and Brazilian audiences at once.
Filming a Routine Video That Does Not Look Staged in Spain
Getting ready, morning and evening routines: how to place a product inside real life without breaking it.
How to Film a Tutorial Brands Actually Use in Spain
The format that lives longest, gets reused in support and email, and pays twice if you licence it well.
How to Film a Product Demo in Spain
Show the problem before the product. The structure that turns a demo into a sale rather than a manual.
UGC for the Summer Season in Spain
August empties the offices but not the phones. How to keep selling through the month everyone writes off.
UGC for Food Delivery and Dark Kitchens in Spain
The product arrives twenty minutes after the video. How to film food that has to survive a bag, and when to shoot.
Filming the Objection Answer Format in Spain
Start with the doubt, not the product. The format brands buy again because it lowers their returns.
UGC for Black Friday in Spain
The week everything costs double and nothing is available. What to film in September and what to keep for the last three days.
UGC for Outdoor and Mountain Sport Brands in Spain
Gear that fails outdoors gets returned and reviewed badly. Why these brands need creators who really use it.
UGC for Back to School in Spain
Term starts on different dates by region and the buying window is three weeks. How to film in July for September.
How to Film an Unboxing That Sells in Spain
The format brands buy most, and the four seconds that decide whether anyone watches the rest.
UGC for Mother and Father Day in Spain
Two dates that do not fall where most brands assume, and a gift buyer who needs reassurance, not inspiration.
UGC for Garden and Terrace Brands in Spain
A season that opens in March and a buyer with a small balcony. What to film, when to film it, and what sells in the south.