Blog
Tips, guides and stories about UGC and creator marketing.
UGC on LinkedIn for B2B in Canada
The platform Canadian business buyers actually use, and the one where polished video performs worse than a phone recording.
UGC on Instagram Reels in Canada
The platform most Canadian brands start with, and the one where the same video has to work in two feeds at once.
UGC for Insurance Brands in Canada
A product nobody wants to think about, sold on trust and clarity rather than on features.
UGC for Appliance Brands in Canada
A purchase made once a decade, researched obsessively, and decided on things a spec sheet never mentions.
UGC for Logistics and Transport in Canada
The second largest country on earth runs on freight, and every one of those companies is short of drivers.
UGC for Travel and Luggage Brands in Canada
Long distances, cold departures and warm arrivals: what a Canadian traveller actually needs to see before buying.
The Tutorial Format in UGC
The format that sells by teaching, and the one where showing the difficulty outperforms showing the result.
The Unboxing Format in UGC
A format everybody dismisses as tired that still converts, because it answers a question the product page never does.
UGC for Telecom Brands in Canada
A market with famously low customer satisfaction, where a credible video has an unusually large gap to fill.
UGC for Banks and Credit Unions in Canada
A heavily regulated category where the compliance review decides more than the creative brief does.
The Testimonial Format in UGC
The oldest format in advertising and the easiest to make unbelievable. What separates a real one from a recited one.
The Day in the Life Format in UGC
A format that sells by context rather than by demonstration, and the one most often filmed badly.
UGC on TikTok in Canada
What performs in a Canadian feed, why the French speaking side behaves differently, and how the ad rules apply here.
The Problem and Solution Format in UGC
The most reliable structure in direct response, and the one that fails when the problem is invented.
Writing Hooks That Work in UGC
The first three seconds decide the entire spend. What actually stops a scroll and what only sounds like it does.
UGC for Energy and Utilities in Canada
Heat pumps, insulation, rebates and a five month heating season that makes the payback argument concrete.
UGC for Garden and Outdoor Living in Canada
A season that lasts four months and a buying window that lasts three weeks. Everything depends on filming early.
UGC for Mining and Forestry in Canada
Recruitment, safety and community relations budgets that have nothing to do with marketing and never disappear.
UGC for Nonprofits and Charities in Canada
Small budgets, a donor base that checks where the money goes, and rules on how a charity may fundraise.
The Comparison Format in UGC
The highest converting format and the highest risk one, because comparative claims are regulated.
UGC for Agriculture in Canada
An enormous sector with a calendar set by seeding and harvest, and almost no creators serving it.
The Voice Over Format in UGC
When narration over footage beats somebody talking to camera, and when it destroys the whole point.
GST and HST Registration for UGC Creators in Canada
When registration stops being optional, what changes on your invoices, and why some creators register before they have to.
UGC for Toy Brands in Canada
Filming children brings consent obligations, and the season is so concentrated that the calendar decides the campaign.