Blog
Tips, guides and stories about UGC and creator marketing.
UGC for Jewellery and Watches in Canada
High value, high hesitation and mostly bought as a gift. What the video has to prove before somebody spends that much.
Insurance for UGC Creators in Canada
When a client starts asking for a certificate, what the common policies cover, and what filming in someone else s space means.
Working With Montreal Agencies as a Creator
A dense agency market with its own habits: how they buy, what they expect and how to get on their list.
Deductible Expenses for UGC Creators in Canada
Equipment, home office, travel and the received products question that most creators get wrong.
The Quebec Media Ecosystem and Why It Matters
Quebec watches its own television and follows its own stars, which changes who is credible and what a creator is worth.
What Belongs in a UGC Contract in Canada
Six clauses that prevent almost every dispute, and the one about your face that creators forget to negotiate.
UGC for Coffee Brands in Canada
A daily habit bought on routine, where the video has to earn a place in somebody s morning rather than impress them.
Going Full Time as a UGC Creator in Canada
The revenue floor that makes it survivable, what you lose when you leave employment, and the month to make the jump.
Invoicing United States Clients From Canada
Currency, sales tax on exported services, the forms an American client will ask for, and how the money actually arrives.
The Buy Local Reflex in Quebec
A consumer habit strong enough to change a purchase, and a claim that gets checked in the comments within an hour.
QST for Creators in Quebec
Quebec runs its own sales tax alongside the federal one, with its own registration and its own filings.
UGC for Gaming Brands in Canada
The most sceptical audience on the internet, and the one that punishes an inauthentic video hardest.
Cultural References That Only Work in Quebec
A market with its own television, its own comedians and its own shared jokes, none of which travel from Toronto.
Casting Quebec Creators Properly
A French speaker from France is not a substitute, and the audience notices within one sentence.
UGC for Home Renovation and DIY in Canada
A category where the audience is deciding whether they can do it themselves, and the video is the deciding factor.
Dub the Video or Film It Again in French
Subtitles, voice over and a second shoot cost three different amounts and produce three very different results.
Incorporate or Stay Self Employed in Canada
What incorporation actually buys a creator, what it costs every year, and the income level where the question becomes real.
Misleading Advertising Rules and UGC in Canada
What counts as a misleading representation in Canada, why the general impression is what matters, and where creator video gets brands into trouble.
Alcohol Advertising Rules and UGC in Canada
Every province sets its own rules, and a national campaign has to satisfy the strictest of them.
Canada s Anti Spam Law and Creator Outreach
One of the strictest anti spam regimes in the world, and it applies to the cold email a brand sends a creator.
Disclosing Paid Content in Canada
When a creator has to say a video is paid, how clearly, and why burying it in a caption does not count.
UGC Creators in Val d Or and Abitibi
Mining, forestry and a remote region where the few creators who deliver reliably charge what they like.
UGC Creators in St John s, Newfoundland
An island market with an accent, a look and a half hour time zone of its own, and no competition worth the name.
UGC Creators in Hamilton
Steel, health care and a city an hour from Toronto with Toronto clients and none of the Toronto competition.