Blog
Tips, guides and stories about UGC and creator marketing.
UGC Creators in Windsor
The most American city in Canada, across a river from Detroit, where cross border work is a normal part of the job.
UGC Creators in Kelowna and the Okanagan
Wine, lakes, tourism and the most reliable summer light in Canada, with a season that pays for the whole year.
Substantiating Performance Claims in Canada
A performance claim has to be tested before it airs, not after somebody complains. What that means for a creator script.
Made in Canada Claims in Creator Video
Two different claims with two different thresholds, and a buying public that now checks.
Quebec Language Law and Your Advertising
What the Charter actually requires of commercial advertising, and the difference between having French and being compliant.
UGC Creators in Kitchener and Waterloo
The densest technology cluster in Canada outside Toronto, full of companies that need to explain complicated products simply.
UGC Creators in Saint Jerome
The gateway to the Laurentians, with a commuter economy, outdoor tourism and Montreal budgets within reach.
Privacy Rules and UGC Filming in Canada
Filming people, collecting data and the Quebec rules that go further than the federal ones.
UGC Creators in London, Ontario
A university city with medical research, insurance head offices and a student audience that turns over every year.
Packaging, Labelling and What the Video Shows
The box in your creator video is subject to labelling rules, and a unilingual package on camera is a visible problem.
UGC Creators in Regina
A provincial capital surrounded by agriculture, with government, crown corporations and almost no creator competition.
UGC Creators in Surrey
One of the fastest growing and most multilingual cities in Canada, where the audience a brand needs is often not English speaking.
Running a Contest in Canada Without Breaking the Rules
Skill testing questions, published rules and the extra Quebec requirements that catch out most brands.
UGC Creators in Longueuil
Aerospace, a metro connection to Montreal and studio space at a fraction of the island price.
Working Remotely as a UGC Creator in Mexico
The deliverable is a file, so the client can be anywhere. What that changes about how you find and keep work.
Nearshoring and the Demand for Video in Mexico
New plants mean recruitment, supplier and internal video, and almost nobody is offering it locally.
UGC for Christmas and Three Kings in Mexico
The Mexican gift season runs to January 6, not December 25. What that does to your content calendar.
UGC Video for Mercado Libre Listings in Mexico
The largest ecommerce channel in the country, and the video rules there are unlike anywhere else.
UGC Creators in Granby
Food processing, tourism and a small city where one reliable creator becomes the local default within a year.
Working With United States Clients as a Mexican UGC Creator
Why American brands hire here, what they expect, and how to price and invoice across the border.
UGC for Mothers Day in Mexico
Always May 10, whatever day of the week it falls on. One of the largest spending days of the Mexican year.
UGC for Back to School in Mexico
A long August season built on a school supply list, where the buyer is a parent working to a budget.
UGC Creators in Rimouski
Maritime research, a university and the Saint Lawrence estuary: a regional market with almost no competition at all.
Getting Paid in Dollars as a UGC Creator in Mexico
How the money arrives, what the exchange rate does to it, and how to invoice a client abroad correctly.