Blog
Tips, guides and stories about UGC and creator marketing.
How Much a UGC Campaign Costs in Brazil
Real ranges per video, per package and with usage rights, and where the budget actually goes.
Using UGC as Paid Media Creative in Brazil
The creative is now the targeting. How Brazilian brands run a testing loop with creator video instead of one hero film.
The UGC Mistakes That Cost Brazilian Brands Money
Eight failures that repeat in every market here, and the sentence in the contract or the brief that prevents each one.
The UGC Brief That Works With Brazilian Creators
A brief is not a wish list. The eight lines that decide whether the first delivery is usable.
VAT and the Threshold Every UGC Creator in France Should Watch
Below the threshold you invoice without VAT. Crossing it changes your invoice, your price and your paperwork, so it should not surprise you in June.
When a UGC Creator Should Form a Company in Spain
The point where staying autonomo starts costing you money, and the obligations that come with the alternative.
What to Do When a Client Does Not Pay in Spain
The sequence that works, from the polite reminder to the formal claim, and the three things you should have done before delivering.
What Registering as Autonomo Really Costs in Spain
The monthly contribution, the reduced rate for new registrations, and how to decide whether to register before or after your first client.
Using UGC on WhatsApp Business in Brazil
Most Brazilian sales conversations end on WhatsApp. Creator video belongs in the catalogue and the status, not only in the feed.
Invoicing Foreign Clients From Spain
European companies, American companies and the two questions that change your invoice: where the client is, and whether they have a VAT number.
Doing UGC Alongside a Job or Studies in Spain
You can invoice while employed, and the rules are clearer than most people think. What to check in your contract first.
Insurance for UGC Creators in Spain
Liability, equipment and what happens if you damage a client product or a location. The cover that is worth its price.
UGC for Franchises and Store Networks in Brazil
One brand, two hundred owners and two hundred Instagram accounts. How to give the network content it will actually use.
What the Auto Entrepreneur Status Really Costs a UGC Creator
Contributions are charged on what you actually collect, which makes this the cheapest way to start invoicing legally in France.
The Image Rights Contract Every UGC Creator Needs in Spain
Your face is personal data and your video is a work. The five clauses that decide what a brand may do with both.
UGC Creators in Tours and the Loire Valley
Chateaux, wine and food producers in a region built for tourism, with a creator market small enough to own.
UGC for Pharmacy and Dermocosmetics Brands in France
Pharmacies hold a legal monopoly on part of what they sell, and the influence law of 2023 forbids promoting several of those products. What is left still works.
UGC for TikTok Shop Sellers in Brazil
Video is the shelf. How Brazilian sellers use creator content and live commerce to turn a feed into a checkout.
UGC for DIY and Garden Brands in France
Tools and garden products sell on proof of use, and the season is short. Two facts that decide the whole content plan.
UGC for Solar Energy Companies in Brazil
A high ticket purchase sold on a bill comparison. The content that works shows the invoice, not the panel.
UGC for Cheese and Regional Food Brands in France
Protected names carry legal definitions. Say the wrong one on camera and a producer group will notice before the customer does.
UGC for Training Providers and Schools in France
Cold selling the state training account is banned after years of abuse, so trust has to be earned rather than bought.
UGC for Pharmacies and Drugstores in Brazil
Drugstore chains are among the biggest advertisers in Brazil, and health claims are regulated. What a creator may say, and what sells.
UGC for Events, Weddings and Parties in Brazil
Debut parties, weddings and graduations are a serious industry here, and every supplier in the chain needs proof it delivers.