Blog
Tips, guides and stories about UGC and creator marketing.
UGC for French Brands Selling Abroad
Made in France sells, but not with the same sentence in every market. What to reshoot, what to subtitle and what to leave alone.
UGC for Amazon Sellers in Spain
On a product page the video answers the doubt the photos created. What to film, and the rules the platform imposes on it.
UGC and Social Commerce in Spain
Live selling and shoppable video arrived later here than in Asia or Brazil, which means the format is still cheap to win.
UGC for Second Hand Marketplaces in Spain
Spain sells its used goods through apps that live on trust between strangers, and video is what builds that trust.
Using UGC as Meta Ads Creative in Spain
The creative is the targeting now. How to build a testing batch instead of commissioning one perfect film.
Doing UGC Alongside a Job or Studies in France
You can invoice while employed or studying. What to check in your employment contract, and the rules that differ for public sector workers.
When a UGC Creator Should Leave Auto Entrepreneur Status in France
Turnover ceilings, deductible expenses and the point where a simplified regime starts costing more than it saves.
UGC for Latin American Brands Entering Spain
The language is shared and the market is not. What has to change in the content before it works in Madrid.
Invoicing Foreign Clients From France
European companies, American companies, and the two facts that change your invoice: where the client is established and whether they have a VAT number.
Agency or Marketplace for UGC in Spain
Both find you creators. They differ on price, control and who carries the rights, and the right answer depends on volume.
UGC for Brands Selling to Visitors in Spain
Millions of people arrive every year with money to spend and no local references. Video in their language is the shortcut.
What UGC Can and Cannot Do for Premium Brands in France
A category built on control is not going to hand a creator the brand. What it can hand over is the moment after the purchase.
Insurance for UGC Creators in France
Professional liability, equipment cover, and the shoots where a client will ask for a certificate before letting you in.
UGC in Retail and at the Point of Sale in France
The same video can run as an ad and on a screen in the aisle, if it was filmed knowing that and if the rights allow it.
UGC and Social Commerce in France
Live selling grew slower here than elsewhere, and the disclosure rules are stricter. Both facts shape what actually works.
What to Do When a Client Does Not Pay in France
Late payment penalties are mandatory on a professional invoice here, which gives you a lever most creators never use.
UGC for Amazon Sellers in France
On a product page the photos raise the questions and the video answers them. What to film, and what the platform forbids.
Agency or Marketplace for UGC in France
Both find you creators. They differ on price, control and who holds the rights, and the answer depends on your volume.
Using UGC as Paid Media Creative in France
The creative is the targeting now. How to run a testing batch, and the disclosure the influence law made compulsory.
UGC in Retail and at the Point of Sale in Spain
The same video that runs as an ad can run on a screen in the aisle, if it was filmed knowing that from the start.
How to Go From 10 to 100 UGC Videos a Month in Brazil
Volume breaks on approvals and payments, not on creators. What has to be built before scaling.
VAT and Withholding on a UGC Invoice in Spain
Why the amount you invoice is never the amount you receive, and how to quote so the client is not surprised either.
Copyright Assignment in a UGC Contract in France
French law requires the transfer to be specific: which rights, which media, which territory, for how long. Vague wording protects nobody.
How to Measure UGC Results in Brazil
Views are not a result. The three numbers that tell you whether creator content is paying for itself.