Blog
Tips, guides and stories about UGC and creator marketing.

UGC for Home and Living Brands in Costa Rica
Before and after, humidity and outdoor living, and how to brief creators whose homes look like your customers.

UGC for Gaming and Esports Brands in Argentina
Why gaming audiences reject advertising, what they accept instead, and how to brief creators who are credible.

UGC for Pet Brands in France
Why pet content converts so well, what to film, and how to brief creators who have the right animal.

UGC for Baby and Parenting Brands in France
Why trust matters more than production, which creators to work with, and the rules to respect when children appear.

UGC for Ecommerce Stores in Argentina
How to turn creator video into product page assets, ad creative and lower returns, all from one shoot.

UGC for Health, Dental and Wellness Clinics in Argentina
How to build trust on video, what the rules allow you to show, and which formats bring appointments.

UGC for Travel and Hospitality Brands in Spain
What travellers want to see, which creators to hire, and how to buy content that still works next season.

UGC for Food and Drink Brands in France
Why food video converts differently, what to film, and the nutrition messaging rules to respect.

UGC for Jewellery and Accessories Brands in Argentina
How to film scale and shine, what removes the doubt before purchase, and which creators to hire.

UGC for Baby and Parenting Brands in Costa Rica
Why trust matters more than production, which creators to work with, and the rules to respect when children appear.

UGC for Travel and Hospitality Brands in Argentina
What travellers want to see, which creators to hire, and how to buy content that still works next season.

UGC for Tech and App Brands in France
How to make an intangible product visible, which creators explain well, and the formats that reduce acquisition cost.

UGC for Fitness and Supplement Brands in France
Results without illegal claims, which creators are credible, and the formats that sell in a crowded category.

UGC for Real Estate in Argentina
Why walkthrough video sells faster than photos, what buyers actually check, and how to brief a creator.

UGC for Automotive Brands and Dealerships in Argentina
What buyers check before visiting, which creators are credible, and the formats that fill a showroom.

UGC for Fashion Brands in France
Try on formats, sizing honesty, the sales calendar and how to brief creators so the clothes actually sell.

UGC for Restaurants and Cafes in Argentina
What fills tables on a Tuesday, which creators to hire locally, and the formats that beat a food photo.

UGC for Hotels and Tour Operators in Costa Rica
What travellers actually want to see, which creators to hire, and how to buy content that still works next season.

UGC for Fitness and Supplement Brands in Argentina
Results without illegal claims, which creators are credible, and the formats that sell in a crowded category.

UGC for Home and Interiors Brands in Argentina
Before and after, small apartment reality, and how to brief creators whose homes look like your customers.

UGC for Food and Drink Brands in Spain
Why food video converts differently, what to film, and how to brief creators who can make a product look edible.

UGC for Tech, Apps and Service Companies in Costa Rica
How to make an intangible product visible, recruitment content for free zone employers, and what reduces acquisition cost.

UGC for Tech and App Brands in Argentina
How to make an intangible product visible, which creators explain well, and the formats that reduce acquisition cost.

UGC for Home and Interiors Brands in Spain
Before and after, the reality of Spanish flats, and how to brief creators whose homes look like your customers.