Blog
Tips, guides and stories about UGC and creator marketing.
UGC Creators in Rosario
The UGC market in Rosario, its agro exporting and food economy, and how local creators find brand work.
UGC Creators in La Plata
La Plata as a student city next door to Buenos Aires: local demand, remote work for the capital, and starting rates.
UGC Creators in Salta
Salta trades on landscape and tourism. What that means for local UGC work, and how creators sell footage nobody else has.
UGC Creators in Buenos Aires
The UGC scene in Buenos Aires, the categories that actually hire, and how local creators charge in a two currency economy.
UGC for Online Courses and Edtech in Brazil
How course creators and edtech brands in Brazil use student UGC to sell, and the formats that beat a sales page.
UGC Creators in Valencia
Valencia mixes ecommerce, food and a growing startup scene with a low cost of living. What that means for UGC work.
How to Build a UGC Media Kit in Brazil
What a UGC media kit is, what to put in it, and how a Brazilian creator uses one to win better-paid work.
UGC Creators in Goiania
The UGC scene in Goiania and the Centro-Oeste, agro and retail strengths, and how local creators find work.
How UGC Fits the Marketing Funnel in Brazil
How brands in Brazil use different UGC at the top, middle and bottom of the funnel, with formats for each stage.
UGC for Real Estate in Brazil
How agents, developers and proptechs in Brazil use UGC, the tour and testimonial formats, and how creators shoot them.
How to A/B Test UGC Ads in Brazil
How Brazilian brands test UGC creatives: hooks, variations, what to measure, and how to scale the winners.
How to Work With a UGC Agency in Brazil
What UGC agencies expect from creators in Brazil, how briefs and pay work, and how to become a go-to creator.
UGC for Footwear Brands in Brazil
How shoe and sneaker brands in Brazil use UGC, the on-foot and styling formats, and how creators deliver.
UGC Creators in Manaus
The UGC market in Manaus and the North, the free-trade-zone industry, and how local creators build a client base.
UGC Creators in Campinas
The UGC scene in Campinas, its tech and university strengths, and how local creators find brand work.
Working With Micro UGC Creators in Brazil
Why brands in Brazil work with micro creators for UGC, how to find and brief them, and what to expect.
How to Prospect UGC Clients in Brazil
Ongoing outreach for UGC creators in Brazil: finding brands, warm and cold contact, and following up without being annoying.
How to Make Testimonial UGC Videos in Brazil
The depoimento format for UGC: authentic customer testimonials, structure, believability, and how creators nail it.
How to Use Storytelling in UGC in Brazil
Why story beats features in UGC, simple story structures, and how Brazilian creators make short videos land.
How to Use UGC for a Product Launch in Brazil
How Brazilian brands plan UGC around a launch: teaser, reveal, first-impressions, and sustaining momentum.
UGC for Skincare Brands in Brazil
How skincare and dermocosmetic brands in Brazil use UGC, routine and results formats, with honest-claim caution.
A UGC Seasonal Calendar for Brazilian Brands
The key Brazilian retail dates for planning UGC across the year, from Carnaval to Black Friday and Natal.
UGC Creators in Belem
The UGC market in Belem and the North, its culture and food scene, and how local creators build a client base.
UGC vs Studio Production in Brazil
A fair comparison for brands: UGC vs traditional studio production in Brazil, on cost, speed, volume and performance.